The American toothpaste guide: Crest, Boka, Lumineux and more

American toothpaste aisles are famously big, and plenty of the formulas people love in the US never made it to UK shelves. Whether you're after a brighter-looking smile, a fluoride-free option or a gentle everyday paste, here's how to find your match.

For a brighter-looking smile

Crest 3D White Brilliance is one of the best-known whitening toothpastes in America. It lifts everyday surface stains from coffee and tea, and the Vibrant Peppermint flavour leaves a really fresh finish. Stock up with the pack of 3, or try the Charcoal Deep Clean version for a different texture. Colgate Total Whitening is another dependable daily choice.

Fluoride-free with nano-hydroxyapatite

Nano-hydroxyapatite toothpastes have a big following in the US. Boka Ela Mint pairs it with a clean, natural-tasting mint and minimal packaging, while Lumineux 10% Nano Hydroxyapatite Whitening Toothpaste focuses on a brighter-looking smile. For a natural-style flavour range, Davids Natural Peppermint comes in a recyclable metal tube.

Made for sensitive teeth

If cold drinks make you wince, Sensodyne Repair & Protect is a familiar name made for sensitive teeth, and the American version comes in a handy 96 g tube. Speak to your dentist if sensitivity keeps coming back.

Kids' favourites

Fun flavours make brushing easier. hello Kids Unicorn Sparkle and Dragon Dazzle are big hits with little ones, and there's Boka Kids Strawberry Mango if you'd prefer fluoride-free.

Don't forget to floss

Cocofloss is a soft, woven floss with a cult following and a lovely coconut scent. For speed, DenTek Triple Clean floss picks are easy to keep in a bag or car.

Find your favourite

Browse every paste, brush and floss in Oral care, or jump straight to American toothpaste.