Cult American skincare brands: CeraVe, Vanicream, Medix 5.5 and Aveeno

The American drugstore brands people bring home in their suitcases, and the products from each that are worth trying first.

October 18, 2026 2 min read

Some of America's most-loved skincare comes from the drugstore, not the department store. These brands are known for gentle, no-nonsense formulas, generous sizes and products that people stick with for years. Here's where to start with each.

CeraVe

CeraVe is built around ceramides, the lipids that help keep skin's barrier comfortable. The Skin Renewing Night Cream is a rich, overnight favourite, while the Oil Control Gel-Cream suits anyone who prefers a lighter, shine-free finish. Already a fan? The 454 g Moisturising Cream refill is great value.

Vanicream

Vanicream is the brand many people with sensitive skin swear by, with formulas free from common irritants like dyes and fragrance. The Vanicream Cleansing Bar is a gentle, soap-free bar for face and body, and the Gentle Facial Cleanser is a soft, low-foam wash. Pair them with the Moisturizing Skin Cream.

Medix 5.5

Medix 5.5 brings facial-style ingredients to generous body creams. The Retinol + Ferulic Acid Body Cream is a bestseller for smoother, firmer-looking skin, and the Vitamin C + Turmeric Body Cream is all about a radiant-looking glow. Try the 89 ml size first, or match it with the Vitamin C + Niacinamide Body Wash.

Aveeno

Aveeno is famous for colloidal oatmeal and soft, comforting textures. The Daily Moisturizing Body Lotion is a daily essential, and the Skin Relief Intense Moisture Hand Cream is lovely for dry hands.