US & Korean skincare, beauty and everyday favourites delivered to the UK – The Ordinary, medicube, COSRX, La Roche-Posay & more
The American toothpaste aisle
440+ US toothpastes you can't buy on the high street, from Crest and Colgate to Boka and Lumineux.
Shop all toothpasteToothpaste favourites
Shop toothpaste-
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g
Crest 3D White Brilliance ToothpasteVibrant Peppermint 130 g
Regular price £15Sale price £15 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g Pack of 3
Crest 3D White Brilliance ToothpasteVibrant Peppermint 3 × 130 g
Regular price £35Sale price £35 Regular priceUnit price per -
Hello
Oral Care Kids FluorideFree Toothpaste Natural Watermelon 4.2 oz
Hello Oral Care Kids Fluoride-Free Toothpaste Natural Watermelon 4.2 oz
Regular price £16Sale price £16 Regular priceUnit price per -
Colgate
Cavity Protection Fluoride Toothpaste Regular Mint 6 oz, Pack of 6
Colgate Cavity Protection Fluoride Toothpaste Regular Mint 6 oz, Pack of 6
Regular price £38Sale price £38 Regular priceUnit price per -
Biotene
Fresh Mint Fluoride Toothpaste 4.3 oz
Biotene Fresh Mint Fluoride Toothpaste 4.3 oz
Regular price £21Sale price £21 Regular priceUnit price per
Fast UK dispatch
Shop UK stock-
Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml
Medix 5.5 Vitamin C + Turmeric Cream444 ml
Regular price £25Sale price £25 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g
Crest 3D White Brilliance ToothpasteVibrant Peppermint 130 g
Regular price £15Sale price £15 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g Pack of 3
Crest 3D White Brilliance ToothpasteVibrant Peppermint 3 × 130 g
Regular price £35Sale price £35 Regular priceUnit price per -
Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml Pack of 2
Medix 5.5 Vitamin C + Turmeric Cream2 × 444 ml
Regular price £44Sale price £44 Regular priceUnit price per -
Medix 5.5
Vitamin C + Turmeric Body Cream 89 ml
Medix 5.5 Vitamin C + Turmeric Cream89 ml
Regular price £11Sale price £11 Regular priceUnit price per -
Crest
3D White Brilliance Bright Mint Toothpaste 121 g, Pack of 3
Crest 3D White Brilliance ToothpasteBright Mint 3 × 122 g
Regular price £35Sale price £35 Regular priceUnit price per -
Vanicream
Cleansing Bar 110 g
Vanicream Cleansing Bar111 g
Regular price £10Sale price £10 Regular priceUnit price per -
CeraVe
Skin Renewing Night Cream 48 g
CeraVe Skin Renewing Night Cream48 g
Regular price £23Sale price £23 Regular priceUnit price per -
Crest
3D White Brilliance Bright Mint Toothpaste 121 g
Crest 3D White Brilliance Bright Mint Toothpaste 121 g
Regular price £15Sale price £15 Regular priceUnit price per
Bestsellers
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Outward Hound
Fun Feeder Slo Bowl Dog Slow Feeder, Flower, Purple, 8.5 Inch
Ships from the US · 1–2 weeks
Outward Hound Fun Feeder Slo Bowl Dog Slow Feeder, Flower, Purple, 8.5 Inch
Regular price £19Sale price £19 Regular priceUnit price per -
YETI
Rambler 20 oz Tumbler with MagSlider Lid, Firefly Yellow
Ships from the US · 1–2 weeks
YETI Rambler 20 oz Tumbler with MagSlider Lid, Firefly Yellow
Regular price £42Sale price £42 Regular priceUnit price per -
Owala
FreeSip Kids Stainless Steel Water Bottle 16 oz, Butter Half
Ships from the US · 1–2 weeks
Owala FreeSip Kids Stainless Steel Water Bottle 16 oz, Butter Half
Regular price £39Sale price £39 Regular priceUnit price per -
YETI
Rambler Jr. 12 oz Kids Bottle with Straw Cap, Mist/Pink/Grasshopper
Ships from the US · 1–2 weeks
YETI Rambler Jr. 12 oz Kids Bottle with Straw Cap, Mist/Pink/Grasshopper
Regular price £43Sale price £43 Regular priceUnit price per -
KNIPEX
87 01 250 Cobra Water Pump Pliers, 10 in
Ships from the US · 1–2 weeks
KNIPEX 87 01 250 Cobra Water Pump Pliers, 10 in
Regular price £57Sale price £57 Regular priceUnit price per
USA in UK is the American skincare store
that brings the US formulas you love to your door
Shop by department
Makeup must-haves
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Revlon
ColorStay Waterproof Eyeliner Pencil, 203 Brown, 0.01 oz
Ships from the US · 1–2 weeks
Revlon ColorStay Waterproof Eyeliner Pencil, 203 Brown, 0.01 oz
Regular price £18Sale price £18 Regular priceUnit price per -
Essence
essence Lash Without Limits Extreme Lengthening & Volume Mascara, Black
Ships from the US · 1–2 weeks
essence Lash Without Limits Extreme Lengthening & Volume Mascara, Black
Regular price £15Sale price £15 Regular priceUnit price per -
wet n wild
Eyeshadow Brush with Soft Synthetic Fibres
Ships from the US · 1–2 weeks
wet n wild Eyeshadow Brush with Soft Synthetic Fibres
Regular price £10Sale price £10 Regular priceUnit price per -
Maybelline
Instant Age Rewind Eraser Dark Circles Concealer, Shade 120
Ships from the US · 1–2 weeks
Maybelline Instant Age Rewind Eraser Dark Circles Concealer, Shade 120
Regular price £21Sale price £21 Regular priceUnit price per -
tarte
Tartelette XL Tubing Mascara with Peptide, Black, Travel Size
Ships from the US · 1–2 weeks
tarte Tartelette XL Tubing Mascara with Peptide, Black, Travel Size
Regular price £27Sale price £27 Regular priceUnit price per
Trending skincare
Shop skincare-
Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml
Medix 5.5 Vitamin C + Turmeric Cream444 ml
Regular price £25Sale price £25 Regular priceUnit price per -
Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml Pack of 2
Medix 5.5 Vitamin C + Turmeric Cream2 × 444 ml
Regular price £44Sale price £44 Regular priceUnit price per -
Vanicream
Cleansing Bar 110 g
Vanicream Cleansing Bar111 g
Regular price £10Sale price £10 Regular priceUnit price per -
CeraVe
Skin Renewing Night Cream 48 g
CeraVe Skin Renewing Night Cream48 g
Regular price £23Sale price £23 Regular priceUnit price per -
The Ordinary
Glycolic Acid 7% Exfoliating Toner
The Ordinary Glycolic Acid 7% Exfoliating Toner
Regular price £15Sale price £15 Regular priceUnit price per
The same formulas you'd find on American shelves,
sent from our UK stock or shipped straight from the US
Loved by UK customers
Read all reviews4.9 / 5 from Google reviews
★★★★★
“Always use USA in UK , excellent service and fast delivery. Genuine products at a fair price.”
★★★★★
“Excellent product, prompt delivery. Will definitely order from you again!”
★★★★★
“Great service and only place in the UK i can find the product i need”
★★★★★
“Very easy to navigate the payment process, and the products I wanted were readily available to be delivered in less than 48 hours. Happy with this.”
★★★★★
“Easy to order, kept informed of the progress of my order and it came on time. Thank you!”
★★★★★
“Arrived promptly and as stated in the online description. I will buy again using the USA in UK site. Very happy with the product and service”
★★★★★
“Great product and quick delivery time at a very reasonable price.”
Baby favourites
Shop baby-
Infantino
Flip Advanced 4in-1 Baby Carrier, Grey, 3.6-14.5 kg
Infantino Flip Advanced 4-in-1 Baby Carrier, Grey, 3.6-14.5 kg
Regular price £36Sale price £36 Regular priceUnit price per -
Frida
NoseFrida SnotSucker Baby Nasal Aspirator with 4 Hygiene Filters
Frida NoseFrida SnotSucker Baby Nasal Aspirator with 4 Hygiene Filters
Regular price £16Sale price £16 Regular priceUnit price per -
Frida
Baby NoseFrida Snotsucker Replacement Hygiene Filters, 20 Count
Frida Baby NoseFrida Snotsucker Replacement Hygiene Filters, 20 Count
Regular price £11Sale price £11 Regular priceUnit price per -
b.box
Sippy Cup with Weighted Straw 240 ml (8 oz) Raspberry
b.box Sippy Cup with Weighted Straw 240 ml (8 oz) Raspberry
Regular price £18Sale price £18 Regular priceUnit price per -
b.box
Sippy Cup with Weighted Straw 240 ml (8 oz) Cobalt
b.box Sippy Cup with Weighted Straw 240 ml (8 oz) Cobalt
Regular price £18Sale price £18 Regular priceUnit price per
Just in…
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Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml
Medix 5.5 Vitamin C + Turmeric Cream444 ml
Regular price £25Sale price £25 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g
Crest 3D White Brilliance ToothpasteVibrant Peppermint 130 g
Regular price £15Sale price £15 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g Pack of 3
Crest 3D White Brilliance ToothpasteVibrant Peppermint 3 × 130 g
Regular price £35Sale price £35 Regular priceUnit price per -
Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml Pack of 2
Medix 5.5 Vitamin C + Turmeric Cream2 × 444 ml
Regular price £44Sale price £44 Regular priceUnit price per -
Vanicream
Cleansing Bar 110 g
Vanicream Cleansing Bar111 g
Regular price £10Sale price £10 Regular priceUnit price per
From our Journal
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What can you find at USA in UK?
USA in UK brings the American and Korean skincare, beauty, hair care and everyday favourites that are hard to find in British shops straight to your door. From dermatologist-favourite cleansers to viral Korean skincare and makeup, we stock the genuine formulas you know and trust, with many sent from our UK stock and others shipped straight from the US. Whether you're looking for a cult body cream, a snail mucin essence, a cushion foundation or a favourite toothpaste, we help you find the exact version you've been searching for.
Discover bestselling brands including CeraVe, Medix 5.5, Cetaphil, Neutrogena, medicube, COSRX, The Ordinary, La Roche-Posay and Crest, alongside harder-to-find names like Vanicream and Jack Black. Delivery is free on all UK orders, and every product page shows where your order ships from and when to expect it.
Not sure where to start? Browse our Bestsellers, browse everything New in, or read our Journal for simple routines and honest product guides.