US & Korean skincare, beauty and everyday favourites delivered to the UK – The Ordinary, medicube, COSRX, La Roche-Posay & more
The American toothpaste aisle
440+ US toothpastes you can't buy on the high street, from Crest and Colgate to Boka and Lumineux.
Shop all toothpasteToothpaste favourites
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Hello
Oral Care Kids FluorideFree Toothpaste Natural Watermelon 4.2 oz
Hello Oral Care Kids Fluoride-Free Toothpaste Natural Watermelon 4.2 oz
Regular price £16Sale price £16 Regular priceUnit price per -
Colgate
Cavity Protection Fluoride Toothpaste Regular Mint 6 oz, Pack of 6
Colgate Cavity Protection Fluoride Toothpaste Regular Mint 6 oz, Pack of 6
Regular price £38Sale price £38 Regular priceUnit price per -
Crest
Complete Whitening + Scope Toothpaste Minty Fresh 5.4 oz, Pack of 3
Crest Complete Whitening + Scope Toothpaste Minty Fresh 5.4 oz, Pack of 3
Regular price £22Sale price £22 Regular priceUnit price per -
Biotene
Fresh Mint Fluoride Toothpaste 4.3 oz
Biotene Fresh Mint Fluoride Toothpaste 4.3 oz
Regular price £21Sale price £21 Regular priceUnit price per -
Crest
Gum Detoxify Deep Clean Toothpaste, 11.1 oz (314 g), Pack of 3
Crest Gum Detoxify Deep Clean Toothpaste, 11.1 oz (314 g), Pack of 3
Regular price £45Sale price £45 Regular priceUnit price per -
Colgate
Sensitive Whitening Max Strength Toothpaste, Fresh Mint, 6 oz, Pack of 3
Colgate Sensitive Whitening Max Strength Toothpaste, Fresh Mint, 6 oz, Pack of 3
Regular price £35Sale price £35 Regular priceUnit price per -
Tom's of Maine
FluorideFree Antiplaque Whitening Toothpaste 5.5 oz Pack of 2
Tom's of Maine Fluoride-Free Antiplaque Whitening Toothpaste 5.5 oz Pack of 2
Regular price £26Sale price £26 Regular priceUnit price per -
Opalescence
Whitening Toothpaste with Fluoride, Cool Mint, 133 g
Opalescence Whitening Toothpaste with Fluoride, Cool Mint, 133 g
Regular price £17Sale price £17 Regular priceUnit price per
Bestsellers
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Outward Hound
Fun Feeder Slo Bowl Dog Slow Feeder, Flower, Purple, 8.5 Inch
Ships from the US · 1–2 weeks
Outward Hound Fun Feeder Slo Bowl Dog Slow Feeder, Flower, Purple, 8.5 Inch
Regular price £19Sale price £19 Regular priceUnit price per -
YETI
Rambler 20 oz Tumbler with MagSlider Lid, Firefly Yellow
Ships from the US · 1–2 weeks
YETI Rambler 20 oz Tumbler with MagSlider Lid, Firefly Yellow
Regular price £42Sale price £42 Regular priceUnit price per -
Owala
FreeSip Kids Stainless Steel Water Bottle 16 oz, Butter Half
Ships from the US · 1–2 weeks
Owala FreeSip Kids Stainless Steel Water Bottle 16 oz, Butter Half
Regular price £39Sale price £39 Regular priceUnit price per -
YETI
Rambler Jr. 12 oz Kids Bottle with Straw Cap, Mist/Pink/Grasshopper
Ships from the US · 1–2 weeks
YETI Rambler Jr. 12 oz Kids Bottle with Straw Cap, Mist/Pink/Grasshopper
Regular price £43Sale price £43 Regular priceUnit price per -
KNIPEX
87 01 250 Cobra Water Pump Pliers, 10 in
Ships from the US · 1–2 weeks
KNIPEX 87 01 250 Cobra Water Pump Pliers, 10 in
Regular price £57Sale price £57 Regular priceUnit price per -
Sports Research
Sweet Sweat Workout Enhancer Gel, Vanilla, 6.4 oz Stick
Ships from the US · 1–2 weeks
Sports Research Sweet Sweat Workout Enhancer Gel, Vanilla, 6.4 oz Stick
Regular price £44Sale price £44 Regular priceUnit price per -
Saucony
Women's Performance Heel Tab Athletic Socks, White, 8 Pairs, Medium
Ships from the US · 1–2 weeks
Saucony Women's Performance Heel Tab Athletic Socks, White, 8 Pairs, Medium
Regular price £27Sale price £27 Regular priceUnit price per -
Sports Research
Sweet Sweat Workout Enhancer Gel, Original, 6.4 oz Stick
Ships from the US · 1–2 weeks
Sweet Sweat Workout Enhancer Gel, Original, 6.4 oz Stick
Regular price £44Sale price £44 Regular priceUnit price per
USA in UK is the American skincare store
that brings the US formulas you love to your door
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Makeup must-haves
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Maybelline
Lash Sensational Sky High Washable Mascara, Cosmic Black
Ships from the US · 1–2 weeks
Maybelline Lash Sensational Sky High Washable Mascara, Cosmic Black
Regular price £21Sale price £21 Regular priceUnit price per -
Maybelline
Instant Age Rewind Eraser Dark Circles Concealer, Shade 120
Ships from the US · 1–2 weeks
Maybelline Instant Age Rewind Eraser Dark Circles Concealer, Shade 120
Regular price £21Sale price £21 Regular priceUnit price per -
Essence
Lash Princess False Lash Effect Mascara, Black
Ships from the US · 1–2 weeks
Essence Lash Princess False Lash Effect Mascara, Black
Regular price £12Sale price £12 Regular priceUnit price per -
e.l.f.
Instant Lift Brow Pencil, DualSided, Blonde
Ships from the US · 1–2 weeks
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Blonde
Regular price £14Sale price £14 Regular priceUnit price per -
e.l.f.
Instant Lift Brow Pencil, DualSided, Neutral Brown
Ships from the US · 1–2 weeks
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Neutral Brown
Regular price £14Sale price £14 Regular priceUnit price per -
NYX Professional Makeup
Epic Ink Waterproof Liquid Eyeliner, Black
Ships from the US · 1–2 weeks
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner, Black
Regular price £21Sale price £21 Regular priceUnit price per -
Revlon
Expert Slant Tip Tweezer, Black
Ships from the US · 1–2 weeks
Revlon Expert Slant Tip Tweezer, Black
Regular price £17Sale price £17 Regular priceUnit price per -
Real Techniques
Miracle Complexion Sponge, Pack of 4
Ships from the US · 1–2 weeks
Real Techniques Miracle Complexion Sponge, Pack of 4
Regular price £29Sale price £29 Regular priceUnit price per
Trending skincare
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Burt's Bees
Original Beeswax Lip Balm, 0.15 oz, Pack of 12
Ships from the US · 1–2 weeks
Burt's Bees Original Beeswax Lip Balm, 0.15 oz, Pack of 12
Regular price £48Sale price £48 Regular priceUnit price per -
Thayers
Unscented Witch Hazel Facial Toner with Aloe Vera, 12 oz
Ships from the US · 1–2 weeks
Thayers Unscented Witch Hazel Facial Toner with Aloe Vera, 12 oz
Regular price £19Sale price £19 Regular priceUnit price per -
Neutrogena
Makeup Remover Towelettes, 20 Count
Ships from the US · 1–2 weeks
Neutrogena Makeup Remover Towelettes, 20 Count
Regular price £18Sale price £18 Regular priceUnit price per -
Neutrogena
Makeup Remover Towelettes, 20 Individually Wrapped Wipes
Ships from the US · 1–2 weeks
Neutrogena Makeup Remover Towelettes, 20 Individually Wrapped Wipes
Regular price £18Sale price £18 Regular priceUnit price per -
Garnier
Micellar Cleansing Water, Facial Cleanser and Makeup Remover, 3.4 fl oz
Ships from the US · 1–2 weeks
Garnier Micellar Cleansing Water, Facial Cleanser and Makeup Remover, 3.4 fl oz
Regular price £11Sale price £11 Regular priceUnit price per -
Clean Skin Club
Clean Towels XL Disposable Face Towels, 50 Count
Ships from the US · 1–2 weeks
Clean Skin Club Clean Towels XL Disposable Face Towels, 50 Count
Regular price £32Sale price £32 Regular priceUnit price per -
Clean Skin Club
Clean Towels XL Disposable Face Towels, 2 x 50 Count
Ships from the US · 1–2 weeks
Clean Skin Club Clean Towels XL Disposable Face Towels, 2 x 50 Count
Regular price £55Sale price £55 Regular priceUnit price per -
CeraVe
PM Facial Moisturising Lotion, OilFree, 3 oz
Ships from the US · 1–2 weeks
CeraVe PM Facial Moisturising Lotion, Oil-Free, 3 oz
Regular price £25Sale price £25 Regular priceUnit price per
The same formulas you'd find on American shelves,
sent from our UK stock or shipped straight from the US
Loved by UK customers
Read all reviews4.9 / 5 from Google reviews
★★★★★
“Always use USA in UK , excellent service and fast delivery. Genuine products at a fair price.”
★★★★★
“Excellent product, prompt delivery. Will definitely order from you again!”
★★★★★
“Great service and only place in the UK i can find the product i need”
★★★★★
“Very easy to navigate the payment process, and the products I wanted were readily available to be delivered in less than 48 hours. Happy with this.”
★★★★★
“Easy to order, kept informed of the progress of my order and it came on time. Thank you!”
★★★★★
“Arrived promptly and as stated in the online description. I will buy again using the USA in UK site. Very happy with the product and service”
★★★★★
“Great product and quick delivery time at a very reasonable price.”
Baby favourites
Shop baby-
Pampers
Sensitive FragranceFree Baby Wipes, Pop-Top Pack, 56 Count
Ships from the US · 1–2 weeks
Pampers Sensitive Fragrance-Free Baby Wipes, Pop-Top Pack, 56 Count
Regular price £13Sale price £13 Regular priceUnit price per -
Pampers
Sensitive Baby Wipes, Unscented, 1008 Wipes
Ships from the US · 1–2 weeks
Pampers Sensitive Baby Wipes, Unscented, 1008 Wipes
Regular price £72Sale price £72 Regular priceUnit price per -
Huggies
Natural Care Sensitive Unscented Baby Wipes, 960 Wipes (15 Packs)
Ships from the US · 1–2 weeks
Huggies Natural Care Sensitive Unscented Baby Wipes, 960 Wipes (15 Packs)
Regular price £68Sale price £68 Regular priceUnit price per -
Huggies
Natural Care Sensitive Baby Wipes, Unscented, 560 Wipes (10 Packs)
Ships from the US · 1–2 weeks
Huggies Natural Care Sensitive Baby Wipes, Unscented, 560 Wipes (10 Packs)
Regular price £60Sale price £60 Regular priceUnit price per -
Lansinoh
Breastmilk Storage Bags 6 oz (180 ml), 200 Count
Ships from the US · 1–2 weeks
Lansinoh Breastmilk Storage Bags 6 oz (180 ml), 200 Count
Regular price £41Sale price £41 Regular priceUnit price per -
Lansinoh
Breastmilk Storage Bags, 6 oz (180 ml), 50 Count
Ships from the US · 1–2 weeks
Lansinoh Breastmilk Storage Bags, 6 oz (180 ml), 50 Count
Regular price £21Sale price £21 Regular priceUnit price per -
The Honest Company
MultiUse Wipes, Terrazzo, 36 Count
Ships from the US · 1–2 weeks
The Honest Company Multi-Use Wipes, Terrazzo, 36 Count
Regular price £14Sale price £14 Regular priceUnit price per -
The Honest Company
MultiUse Baby Wipes, Sunburst, 864 Count
Ships from the US · 1–2 weeks
The Honest Company Multi-Use Baby Wipes, Sunburst, 864 Count
Regular price £94Sale price £94 Regular priceUnit price per
Just in…
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Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml
Medix 5.5 Vitamin C + Turmeric Cream444 ml
Regular price £25Sale price £25 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g
Crest 3D White Brilliance ToothpasteVibrant Peppermint 130 g
Regular price £15Sale price £15 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g Pack of 3
Crest 3D White Brilliance ToothpasteVibrant Peppermint 3 × 130 g
Regular price £35Sale price £35 Regular priceUnit price per -
Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml Pack of 2
Medix 5.5 Vitamin C + Turmeric Cream2 × 444 ml
Regular price £44Sale price £44 Regular priceUnit price per -
Vanicream
Cleansing Bar 110 g
Vanicream Cleansing Bar111 g
Regular price £10Sale price £10 Regular priceUnit price per -
CeraVe
Skin Renewing Night Cream 48 g
CeraVe Skin Renewing Night Cream48 g
Regular price £21Sale price £21 Regular priceUnit price per -
Jack Black
Face Buff Energizing Scrub
Ships from the US · 1–2 weeks
Jack Black Face Buff Energizing Scrub
Regular price From £32Sale price From £32 Regular priceUnit price per -
CRZ YOGA
Butterluxe Biker Shorts 4" Black Small
Ships from the US · 1–2 weeks
CRZ YOGA Butterluxe Biker Shorts 4" Black - Small
Regular price £45Sale price £45 Regular priceUnit price per
From our Journal
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What can you find at USA in UK?
USA in UK brings the American and Korean skincare, beauty, hair care and everyday favourites that are hard to find in British shops straight to your door. From dermatologist-favourite cleansers to viral Korean skincare and makeup, we stock the genuine formulas you know and trust, with many sent from our UK stock and others shipped straight from the US. Whether you're looking for a cult body cream, a snail mucin essence, a cushion foundation or a favourite toothpaste, we help you find the exact version you've been searching for.
Discover bestselling brands including CeraVe, Medix 5.5, Cetaphil, Neutrogena, medicube, COSRX, The Ordinary, La Roche-Posay and Crest, alongside harder-to-find names like Vanicream and Jack Black. Delivery is free on all UK orders, and every product page shows where your order ships from and when to expect it.
Not sure where to start? Browse our Bestsellers, browse everything New in, or read our Journal for simple routines and honest product guides.