US & Korean skincare, beauty and everyday favourites delivered to the UK – The Ordinary, medicube, COSRX, La Roche-Posay & more
Toothpaste favourites
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Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g (4.6 oz)
Crest 3D White Brilliance ToothpasteVibrant Peppermint 130 g (4.6 oz)
Regular price £15Sale price £15 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g (4.6 oz), Pack of 3
Crest 3D White Brilliance ToothpasteVibrant Peppermint 3 × 130 g (4.6 oz)
Regular price £35Sale price £35 Regular priceUnit price per -
Tom's of Maine
Antiplaque Whitening FluorideFree Toothpaste Spearmint 156 g (5.5 oz)
Tom's of Maine Antiplaque Whitening Fluoride-Free Toothpaste Spearmint 156 g (5.5 oz)
Regular price £25Sale price £25 Regular priceUnit price per -
NaturalTop pick
Hello
Oral Care Kids FluorideFree Toothpaste Natural Watermelon 119 g (4.2 oz)
Hello Oral Care Kids Fluoride-Free Toothpaste Natural Watermelon 119 g (4.2 oz)
Regular price £16Sale price £16 Regular priceUnit price per -
Colgate
Cavity Protection Fluoride Toothpaste Regular Mint 170 g (6 oz), Pack of 6
Colgate Cavity Protection Fluoride Toothpaste Regular Mint 170 g (6 oz), Pack of 6
Regular price £38Sale price £38 Regular priceUnit price per -
Biotene
Fresh Mint Fluoride Toothpaste 122 g (4.3 oz)
Biotene Fresh Mint Fluoride Toothpaste 122 g (4.3 oz)
Regular price £21Sale price £21 Regular priceUnit price per -
Colgate
Sensitive Whitening Max Strength Toothpaste, Fresh Mint, 170 g (6 oz), Pack of 3
Colgate Sensitive Whitening Max Strength Toothpaste, Fresh Mint, 170 g (6 oz), Pack of 3
Regular price £35Sale price £35 Regular priceUnit price per -
Top pick
Tom's of Maine
FluorideFree Antiplaque Whitening Toothpaste 156 g (5.5 oz), Pack of 2
Tom's of Maine Fluoride-Free Antiplaque Whitening Toothpaste 156 g (5.5 oz), Pack of 2
Regular price £27Sale price £27 Regular priceUnit price per -
Opalescence
Whitening Toothpaste with Fluoride, Cool Mint, 133 g (4.7 oz)
Opalescence Whitening Toothpaste with Fluoride, Cool Mint, 133 g (4.7 oz)
Regular price £17Sale price £17 Regular priceUnit price per -
Orajel
PAW Patrol FluorideFree Training Toothpaste, 43 g (1.5 oz)
Orajel PAW Patrol Fluoride-Free Training Toothpaste, 43 g (1.5 oz)
Regular price £15Sale price £15 Regular priceUnit price per -
Top pick
ACT
Kids Anticavity Fluoride Toothpaste, Bubble Gum Blowout 130 g (4.6 oz)
ACT Kids Anticavity Fluoride Toothpaste, Bubble Gum Blowout 130 g (4.6 oz)
Regular price £18Sale price £18 Regular priceUnit price per -
Boka
FluorideFree Nano Hydroxyapatite Toothpaste, Ginger
Boka Fluoride-Free Nano Hydroxyapatite Toothpaste, Ginger
Regular price £37Sale price £37 Regular priceUnit price per
Bestsellers
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Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml (15 fl oz)
Medix 5.5 Vitamin C + Turmeric Cream444 ml (15 fl oz)
Regular price £25Sale price £25 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g (4.6 oz)
Crest 3D White Brilliance ToothpasteVibrant Peppermint 130 g (4.6 oz)
Regular price £15Sale price £15 Regular priceUnit price per -
Crest
3D White Brilliance Toothpaste Vibrant Peppermint 130 g (4.6 oz), Pack of 3
Crest 3D White Brilliance ToothpasteVibrant Peppermint 3 × 130 g (4.6 oz)
Regular price £35Sale price £35 Regular priceUnit price per -
Medix 5.5
Vitamin C + Turmeric Body Cream 444 ml (15 fl oz), Pack of 2
Medix 5.5 Vitamin C + Turmeric Cream2 × 444 ml (15 fl oz)
Regular price £45Sale price £45 Regular priceUnit price per -
Vanicream
Cleansing Bar 110 g (3.9 oz)
Vanicream Cleansing Bar111 g (3.9 oz)
Regular price £13Sale price £13 Regular priceUnit price per -
CeraVe
Skin Renewing Night Cream 48 g (1.7 oz)
CeraVe Skin Renewing Night Cream48 g (1.7 oz)
Regular price £27Sale price £27 Regular priceUnit price per -
Jack Black
Face Buff Energizing Scrub
Ships from the US · 1–2 weeks
Jack Black Face Buff Energizing Scrub
Regular price From £32Sale price From £32 Regular priceUnit price per -
COSRX
Glass Skin Starter Set, 2 x Snail 96 Essence and Retinol 0.1 Cream Mini
COSRX Glass Skin Starter Set, 2 x Snail 96 Essence and Retinol 0.1 Cream Mini
Regular price £41Sale price £41 Regular priceUnit price per -
COSRX
Niacinamide 5% and Snail Mucin 74% Dual Essence 80 ml (2.7 fl oz)
COSRX Niacinamide 5% and Snail Mucin 74% Dual Essence 80 ml (2.7 fl oz)
Regular price £28Sale price £28 Regular priceUnit price per
USA in UK is the American skincare store
that brings the US formulas you love to your door
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Makeup must-haves
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Revlon
ColorStay Waterproof Eyeliner Pencil, 203 Brown, 0.3 g (0.01 oz)
Ships from the US · 1–2 weeks
Revlon ColorStay Waterproof Eyeliner Pencil, 203 Brown, 0.3 g (0.01 oz)
Regular price £19Sale price £19 Regular priceUnit price per -
wet n wild
Eyeshadow Brush with Soft Synthetic Fibres
Ships from the US · 1–2 weeks
wet n wild Eyeshadow Brush with Soft Synthetic Fibres
Regular price £11Sale price £11 Regular priceUnit price per -
New in
Maybelline
Instant Age Rewind Eraser Dark Circles Concealer, Shade 120
Ships from the US · 1–2 weeks
Maybelline Instant Age Rewind Eraser Dark Circles Concealer, Shade 120
Regular price £23Sale price £23 Regular priceUnit price per -
tarte
Tartelette XL Tubing Mascara with Peptide, Black, Travel Size
Ships from the US · 1–2 weeks
tarte Tartelette XL Tubing Mascara with Peptide, Black, Travel Size
Regular price £29Sale price £29 Regular priceUnit price per -
wet n wild
Mega Last Breakup Proof Retractable Eyeliner, Waterproof, Black
Ships from the US · 1–2 weeks
wet n wild Mega Last Breakup Proof Retractable Eyeliner, Waterproof, Black
Regular price £13Sale price £13 Regular priceUnit price per -
e.l.f.
Cream Glide Lip Liner, Creamy HighPigment, Dark Cocoa
Ships from the US · 1–2 weeks
e.l.f. Cream Glide Lip Liner, Creamy High-Pigment, Dark Cocoa
Regular price £12Sale price £12 Regular priceUnit price per -
e.l.f.
Instant Lift Brow Pencil, DualSided, Blonde
Ships from the US · 1–2 weeks
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Blonde
Regular price £15Sale price £15 Regular priceUnit price per -
Westmore Beauty
Body Coverage Perfector, 2N Natural Radiance, 104 ml (3.5 fl oz)
Ships from the US · 1–2 weeks
Westmore Beauty Body Coverage Perfector, 2N Natural Radiance, 104 ml (3.5 fl oz)
Regular price £69Sale price £69 Regular priceUnit price per -
Ogee
Brush Wash Bar, Makeup Brush Cleanser in Reusable Jar
Ships from the US · 1–2 weeks
Ogee Brush Wash Bar, Makeup Brush Cleanser in Reusable Jar
Regular price £53Sale price £53 Regular priceUnit price per -
LAURA GELLER NEW YORK
Laura Geller Root TouchUp for Hair & Brows, Dark Brown
Ships from the US · 1–2 weeks
Laura Geller Root Touch-Up for Hair & Brows, Dark Brown
Regular price £53Sale price £53 Regular priceUnit price per -
Laura Geller New York
Laura Geller Root TouchUp for Hair and Brows, Medium Brown
Ships from the US · 1–2 weeks
Laura Geller Root Touch-Up for Hair and Brows, Medium Brown
Regular price £53Sale price £53 Regular priceUnit price per
Trending skincare
Shop skincare-
Medix 5.5
Glycolic + Lactic Acid Exfoliating Gel 10% AHA 50 ml (1.7 fl oz)
Medix 5.5 Exfoliating Gel10% AHA Glycolic + lactic acid 50 ml (1.7 fl oz)
Regular price £28Sale price £28 Regular priceUnit price per -
Vanicream
Moisturizing Skin Cream with Pump, 473 ml (16 fl oz)
Vanicream Moisturizing Skin Cream with Pump, 473 ml (16 fl oz)
Regular price £28Sale price £28 Regular priceUnit price per -
Vanicream
Gentle Facial Cleanser, 227 g (8 oz) Pump
Vanicream Gentle Facial Cleanser, 227 g (8 oz) Pump
Regular price £24Sale price £24 Regular priceUnit price per -
The Ordinary
Glycolic Acid 7% Exfoliating Toner
The Ordinary Glycolic Acid 7% Exfoliating Toner
Regular price £19Sale price £19 Regular priceUnit price per -
The Ordinary
Niacinamide 10% + Zinc 1% Serum 30 ml (1 fl oz)
The Ordinary Niacinamide 10% + Zinc 1% Serum 30 ml (1 fl oz)
Regular price £11Sale price £11 Regular priceUnit price per -
Neutrogena
Night Calming Makeup Remover Wipes, 25 Count, Pack of 2
Neutrogena Night Calming Makeup Remover Wipes, 25 Count, Pack of 2
Regular price £32Sale price £32 Regular priceUnit price per -
La Roche-Posay
Cicaplast Lip Balm, 7.5 ml (0.3 fl oz)
La Roche-Posay Cicaplast Lip Balm, 7.5 ml (0.3 fl oz)
Regular price £15Sale price £15 Regular priceUnit price per -
COSRX
The Blue Copper Peptide Bakuchiol Serum, 50 ml (1.69 fl oz)
COSRX The Blue Copper Peptide Bakuchiol Serum, 50 ml (1.69 fl oz)
Regular price £35Sale price £35 Regular priceUnit price per -
COSRX
Hyaluronic Acid Intensive Cream, 100 g (3.52 oz)
COSRX Hyaluronic Acid Intensive Cream, 100 g (3.52 oz)
Regular price £25Sale price £25 Regular priceUnit price per
The same formulas you'd find on American shelves,
sent from our UK stock or shipped straight from the US
Loved by UK customers
Read all reviews4.9 / 5 from Google reviews
★★★★★
“Always use USA in UK , excellent service and fast delivery. Genuine products at a fair price.”
★★★★★
“Excellent product, prompt delivery. Will definitely order from you again!”
★★★★★
“Great service and only place in the UK i can find the product i need”
★★★★★
“Very easy to navigate the payment process, and the products I wanted were readily available to be delivered in less than 48 hours. Happy with this.”
★★★★★
“Easy to order, kept informed of the progress of my order and it came on time. Thank you!”
★★★★★
“Arrived promptly and as stated in the online description. I will buy again using the USA in UK site. Very happy with the product and service”
★★★★★
“Great product and quick delivery time at a very reasonable price.”
Baby favourites
Shop baby-
Frida
NoseFrida SnotSucker Baby Nasal Aspirator with 4 Hygiene Filters
Frida NoseFrida SnotSucker Baby Nasal Aspirator with 4 Hygiene Filters
Regular price £16Sale price £16 Regular priceUnit price per -
Infantino
Flip Advanced 4in-1 Baby Carrier, Grey, 3.6-14.5 kg
Infantino Flip Advanced 4-in-1 Baby Carrier, Grey, 3.6-14.5 kg
Regular price £36Sale price £36 Regular priceUnit price per -
Frida
Baby NoseFrida Snotsucker Replacement Hygiene Filters, 20 Count
Frida Baby NoseFrida Snotsucker Replacement Hygiene Filters, 20 Count
Regular price £11Sale price £11 Regular priceUnit price per -
b.box
Sippy Cup with Weighted Straw 240 ml (8 oz) Raspberry
b.box Sippy Cup with Weighted Straw 240 ml (8 oz) Raspberry
Regular price £18Sale price £18 Regular priceUnit price per -
b.box
Sippy Cup with Weighted Straw 240 ml (8 oz) Cobalt
b.box Sippy Cup with Weighted Straw 240 ml (8 oz) Cobalt
Regular price £18Sale price £18 Regular priceUnit price per -
Infantino
My 1st Tumbler Silicone Cup with Straw and Handle, 266 ml (9 fl oz), Pirouette
Infantino My 1st Tumbler Silicone Cup with Straw and Handle, 266 ml (9 fl oz), Pirouette
Regular price £18Sale price £18 Regular priceUnit price per -
NUK
Comfy Orthodontic Dummies 0-6 Months, Timeless Collection, Pack of 5
NUK Comfy Orthodontic Dummies - 0-6 Months, Timeless Collection, Pack of 5
Regular price £24Sale price £24 Regular priceUnit price per -
Johnson's Baby
Oil Gel with Shea and Cocoa Butter, 184 g (6.5 oz)
Johnson's Baby Oil Gel with Shea and Cocoa Butter, 184 g (6.5 oz)
Regular price £17Sale price £17 Regular priceUnit price per -
The Honest Company
Honest Purely Sensitive Shampoo and Body Wash, Fragrance Free, 283 g (10 oz)
Honest Purely Sensitive Shampoo and Body Wash, Fragrance Free, 283 g (10 oz)
Regular price £28Sale price £28 Regular priceUnit price per -
Diaper Genie
Clean Laundry Scent Refill Bags, Pack of 3
Diaper Genie Clean Laundry Scent Refill Bags, Pack of 3
Regular price £38Sale price £38 Regular priceUnit price per -
Tom's of Maine
Kids Fluoride Toothpaste, Silly Strawberry, 144 g (5.1 oz), Pack of 3
Tom's of Maine Kids Fluoride Toothpaste, Silly Strawberry, 144 g (5.1 oz), Pack of 3
Regular price £39Sale price £39 Regular priceUnit price per -
Cetaphil
Baby Wash & Shampoo with Organic Calendula 399 ml (13.5 fl oz)
Cetaphil Baby Wash & Shampoo with Organic Calendula 399 ml (13.5 fl oz)
Regular price £36Sale price £36 Regular priceUnit price per
Just in…
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Jack Black
Face Buff Energizing Scrub
Ships from the US · 1–2 weeks
Jack Black Face Buff Energizing Scrub
Regular price From £32Sale price From £32 Regular priceUnit price per -
Medix 5.5
Glycolic + Lactic Acid Exfoliating Gel 10% AHA 50 ml (1.7 fl oz)
Medix 5.5 Exfoliating Gel10% AHA Glycolic + lactic acid 50 ml (1.7 fl oz)
Regular price £28Sale price £28 Regular priceUnit price per -
Medix 5.5
Collagen + Peptides Body Cream 444 ml (15 fl oz)
Ships from the US · 1–2 weeks
Medix 5.5 Collagen + Peptides Body Cream 444 ml (15 fl oz)
Regular price £33Sale price £33 Regular priceUnit price per -
Plackers
TwinLine Floss Picks, Cool Mint, 150 Count
Plackers Twin-Line Floss Picks, Cool Mint, 150 Count
Regular price £15Sale price £15 Regular priceUnit price per£0 -
Downy
Ultra Cool Cotton Liquid Fabric Softener 2.63 L (89 fl oz), 120 Loads
Downy Ultra Cool Cotton Liquid Fabric Softener 2.63 L (89 fl oz), 120 Loads
Regular price £46Sale price £46 Regular priceUnit price per -
Downy
Crisp Linen Wrinkle Releaser Spray 1 L (33.8 fl oz)
Downy Crisp Linen Wrinkle Releaser Spray 1 L (33.8 fl oz)
Regular price £44Sale price £44 Regular priceUnit price per
From our Journal
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What can you find at USA in UK?
USA in UK brings the American and Korean skincare, beauty, hair care and everyday favourites that are hard to find in British shops straight to your door. From dermatologist-favourite cleansers to viral Korean skincare and makeup, we stock the genuine formulas you know and trust, with many sent from our UK stock and others shipped straight from the US. Whether you're looking for a cult body cream, a snail mucin essence, a cushion foundation or a favourite toothpaste, we help you find the exact version you've been searching for.
Discover bestselling brands including CeraVe, Medix 5.5, Cetaphil, Neutrogena, medicube, COSRX, The Ordinary, La Roche-Posay and Crest, alongside harder-to-find names like Vanicream and Jack Black. Delivery is free on all UK orders, and every product page shows where your order ships from and when to expect it.
Not sure where to start? Browse our Bestsellers, browse everything New in, or read our Journal for simple routines and honest product guides.