93 products

93 products

Eyes: your questions answered

How do I choose a mascara?
Think about the effect you want. Lengthening formulas separate and extend lashes, volumising ones build thickness, and lifting formulas help hold a curl. Tubing mascaras wrap each lash in tiny tubes that slide off with warm water. Waterproof formulas, such as some of Maybelline's, suit humid days but need an oil-based remover. Whichever you choose, replace your mascara around every three months.
Brow pencil, powder or gel: which suits me?
Pencils give precise control for drawing hair-like strokes, which makes them good for filling sparse areas. Powders give a softer, more diffused finish, and tinted brow gels add a hint of colour while holding hairs in place. Many people use a fine pencil for shape and a gel to set. e.l.f.'s dual-ended brow pencils pair a pencil with a spoolie for blending.
How can I apply eyeliner more easily?
Rest your elbow on a table to keep your hand steady, and look down into a mirror. With a pencil, draw short dashes close to the lash line and join them up. Retractable and kohl pencils, from brands such as wet n wild, are forgiving for beginners and can be smudged for a softer look. For a wing, start with a small flick at the outer corner, then connect it back to the lash line.