Mild Peppermint Flavour
Customers raved about the soft, pleasant peppermint that is not too strong or sweet and leaves no odd aftertaste.
Mentioned in 64% of reviewsFresh, Clean Feel
It was reported by customers that their teeth feel squeaky clean and their mouth feels fresh after every brushing.
Mentioned in 55% of reviewsNatural-Leaning Ingredients
Customers expressed appreciation for the ingredient list, which includes fluoride but leaves out SLS and sweeteners, and for the brand's stance on animal testing.
Mentioned in 42% of reviewsSmooth, Soft Texture
Several reviewers mentioned that the paste is smooth and not gritty, though a number found it softer and thinner than they are used to.
Mentioned in 26% of reviewsLight Foam
It was noted by customers that the paste foams less than traditional toothpaste, which some liked and others had to get used to.
Mentioned in 15% of reviewsReviews Highlights:
“Does a great job at cleaning my teeth with just enough minty flavor. Have purchased multiple times. Recommend.” - Kathleen D.
“I was a little apprehensive about trying a new toothpaste, but this is great. The taste is good and it cleans very well, without feeling gritty at all.” - Vic O.
“My teeth feel so fresh and clean whenever I use this toothpaste. A small pea size amount definitely goes a long way!” - Marie