Advance White Pro Whitening ToothpasteArm & Hammer Advance White Pro Whitening Toothpaste, 75 ml (2.5 fl oz)

Baking soda cleaning with a whitening focus

Advance White Pro uses baking soda to clean between the teeth and along the gumline, lifting plaque and surface stains while staying gentle on enamel. The manufacturer states it was clinically tested and can deliver up to two shades whiter teeth in four weeks with twice-daily brushing.

Targeting everyday drink stains

Its Micro Polisher Technology is aimed at the marks left by coffee, tea and wine, and is designed to form a protective layer that helps slow new stain build-up. The formula is described as low abrasion and enamel safe, so it is intended for daily use.

Freshness and tube size

Brushing leaves a fresh, clean feeling, and the manufacturer says the formula helps promote healthy gums. The 75 ml tube measures about 4 x 17.2 x 4.5 cm.

What whitening means here

The whitening comes from removing surface stains through regular brushing. Results depend on your starting shade and how consistently you brush, so a change in shade is not guaranteed.

How to use

Apply a pea-sized amount to a toothbrush and brush in circular motions for two minutes, focusing on all surfaces, then rinse with water.

Before you choose

This is a daily whitening toothpaste, not a peroxide bleaching treatment. For external use only. Do not swallow, and keep out of reach of children. Stop using it and consult a dentist if irritation occurs.

Full ingredients

Aqua, Sodium Bicarbonate, Hydrogenated Starch Hydrolysate, Hydrated Silica, Glycerin, Tetrasodium Pyrophosphate, Aroma, Sodium Lauroyl Sarcosinate, Sodium Saccharin, Cellulose Gum, Sodium Lauryl Sulfate, Sodium Fluoride, Limonene, CI 77891, CI 74160. Contains Sodium Fluoride (1450 ppm F).

Check your tube for the formulation supplied.

Standard UK delivery: free on all orders. Estimated 2–3 working days after dispatch.

Express UK delivery: estimated 1–2 working days after dispatch. Free on orders over £75.

Please allow up to 2 working days for order processing; orders are often dispatched the next working day. Delivery times are estimates, not guarantees.

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