As I Am

Curl Definer

As I Am Curling Jelly Coil and Curl Definer 227 g (8 oz)

227 g (8 oz)

As I Am

Curl Definer

As I Am Curling Jelly Coil and Curl Definer 227 g (8 oz)

227 g (8 oz)

As I Am Curling Jelly in a 227 g jar, a coil and curl definer made with natural moisturisers to add body and bounce.

Product details

Definition for coils and curls

Curling Jelly is a styler for coils and curls that helps keep frizz down while adding body and bounce. As I Am says it is made with natural moisturisers and curl boosters, and it is designed to lock in moisture so coils sit together more evenly.

What gives it its texture

The jelly is built on water and glycerin, with aloe leaf extract, beet root extract and vitamin E alongside plant-based thickeners such as pectin and xanthan gum. Sucrose and betaine also feature in the formula.

A generous 227 g jar

The jar holds 227 g (8 oz), and the product is made by Avlon for the As I Am range.

How to use

Work the jelly through damp, detangled hair in sections, then scrunch and shape your coils or curls. Leave to air dry or use a diffuser, and avoid touching until dry.

Before you choose

This is a defining jelly for curly and coily hair rather than a hold gel for sleek styles. No directions were supplied with the listing, so check the label before use. Avoid getting it into the eyes; if contact occurs, flush with water. Keep out of reach of children. The formula contains fragrance, coumarin and limonene. US-market product: packaging and label wording may differ from UK versions.

Full ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene.

Check your jar for the formulation supplied.

About the brand

As I Am

Curly and coily haircare brand offering leave-in conditioner, cowash cleansing conditioners, curl-defining jelly and a daily butter cream moisturiser.

Shop all As I Am

Delivery & returns

Standard UK delivery: free on all orders. Estimated 2–3 working days after dispatch.

Express UK delivery: estimated 1–2 working days after dispatch. Free on orders over £75.

Please allow up to 2 working days for order processing; orders are often dispatched the next working day. Delivery times are estimates, not guarantees.

View full delivery information · View our returns policy


Regular price £14
Sale price £14 Regular price
Tax included. Shipping calculated at checkout.
Low stock! Only 3 left

Good for

Curls

Use on

Hair & scalp






As I Am Curling Jelly Coil and Curl Definer 227 g (8 oz)
As I AmCurling Jelly Coil and Curl Definer 227 g (8 oz) As I Am Curling Jelly Coil and Curl Definer 227 g (8 oz)

£14

As I Am Curling Jelly Coil and Curl Definer 227 g (8 oz)

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