An emollient moisturiser that seals moisture into textured strands with shea butter, cocoa butter and jojoba oil, for curly, coily and natural hair.
Product details
Moisture that is meant to be scrunched in
DoubleButter Cream is an emollient styling moisturiser that seals moisture into textured strands. Alongside its namesake butters, the formula includes sweet almond oil, coconut oil, castor seed oil and sugar beet root extract. The brand says it is designed to soften hair and make detangling easier without heavy build-up or flaking.
Built for Type 3 and Type 4 hair
It is aimed at curly, coily and kinky textures, including hair that feels dry, brittle or is transitioning. Use it for everyday moisture, or to set twist-outs, braid-outs and protective styles such as braids and twists. The brand suggests pairing it with the As I Am Leave-In Conditioner.
What it leaves out
The listing states that the cream is free from sulphates, parabens, mineral oil, silicones and petrolatum, and describes it as Curly Girl Method friendly. It comes in a 227 g (8 oz) jar and is made in the USA.
How to use
Apply to damp or dry hair, sparingly or generously depending on how much moisture your hair needs. Rub a little between your palms and scrunch it gently into the hair so curls and coils are not disturbed, distributing from root to tip. It can also be used to set soft twists and twist-outs.
Before you choose
This is a rich cream, so very fine hair may prefer a lighter leave-in. The formula contains hydrolysed wheat protein, wheat germ oil, lanolin and beeswax. Avoid getting it in the eyes; if contact occurs, flush with water. Keep out of reach of children. US-market product: packaging and label wording may differ from UK versions.
Full ingredients
Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire d'abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene.
Check your jar for the formulation supplied.
About the brand
As I Am
Curly and coily haircare brand offering leave-in conditioner, cowash cleansing conditioners, curl-defining jelly and a daily butter cream moisturiser.
Delivery & returns
Standard UK delivery: free on all orders. Estimated 2–3 working days after dispatch.
Express UK delivery: estimated 1–2 working days after dispatch. Free on orders over £75.
Please allow up to 2 working days for order processing; orders are often dispatched the next working day. Delivery times are estimates, not guarantees.
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Good for
Dry hair
Use on
Hair & scalp
As I Am DoubleButter Cream Daily Moisturiser 227 g (8 oz)
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