Natural Fluoride-Free ToothpasteJason Natural Sea Fresh Fluoride-Free Toothpaste, 119 g (4.2 oz)

Stevia, carrageenan and a label-conscious formula

Jason Sea Fresh uses stevia leaf and stem extract for sweetness and carrageenan for texture, with menthol and flavour for a fresh finish. Jason says the brand avoids parabens, sulfates, phthalates and petrolatum, and describes the paste as certified vegetarian. It suits anyone who reads toothpaste labels closely.

Freshness and a clean feel

Jason states that the formula cleanses and freshens breath, with spearmint oil giving it its fresh character. The manufacturer also says it helps strengthen teeth and gums and keep tartar build-up down when combined with regular brushing and routine dental cleanings.

What is in the base

Glycerin, water and hydrated silica form the base, with carrageenan and xanthan gum for texture, and sodium bicarbonate and sodium chloride among the other ingredients. The full list below makes it easy to check against anything you avoid.

How to use

Adults and children aged 2 and over should brush after each meal, or at least twice a day, or as a dentist or doctor advises. Children under 6 should use only a pea-sized amount and be supervised as needed. For children under 2, ask a dentist or doctor before use.

Before you choose

This toothpaste contains no fluoride, so it may not suit you if you want a fluoride paste. Keep it out of reach of children under 6 years of age. If more than the amount used for brushing is swallowed by accident, get professional help straight away. US-market product: packaging and label wording may differ from UK versions.

Full ingredients

Glycerin, Water (Aqua), Hydrated Silica, Sodium Laurylglucosides Hydroxypropylsulfonate, Chondrus Crispus (Carrageenan), Stevia Rebaudiana Leaf/Stem Extract, Citric Acid, Menthol, Sodium Bicarbonate, Sodium Chloride, Titanium Dioxide, Triacetin, Xanthan Gum, Sodium Benzoate, Flavor.

Check your tube for the formulation supplied.

Standard UK delivery: free on all orders. Estimated 2–3 working days after dispatch.

Express UK delivery: estimated 1–2 working days after dispatch. Free on orders over £75.

Please allow up to 2 working days for order processing; orders are often dispatched the next working day. Delivery times are estimates, not guarantees.

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