It's a 10

Hair Styling Serum

It's a 10 Miracle Styling Serum Alcohol Free 118 ml (4 fl oz)

118 ml (4 fl oz)

It's a 10

Hair Styling Serum

It's a 10 Miracle Styling Serum Alcohol Free 118 ml (4 fl oz)

118 ml (4 fl oz)

Ships from the US · arrives in 1–2 weeks. Delivery info

An alcohol-free leave-in serum that works as a primer before you style or a finishing smoother over dry lengths, with UV protection.

Product details

A serum for before styling or on dry ends

This serum can be worked through the hair before styling, or smoothed over dry lengths afterwards to add shine and tidy the ends. That gives it two roles in one bottle: a styling primer and a finishing touch.

What the brand says it does

It's a 10 lists ten effects for the serum, including helping to seal the cuticle, nourishing the hair, resisting humidity, helping to lock in styles and creating slip. The formula combines silicones with argan kernel oil and mauritia flexuosa fruit oil.

Size and credentials

The bottle holds 118 ml (4 fl oz) and the boxed product measures about 15.1 x 5 x 3.4 cm. The manufacturer marks it with the Leaping Bunny cruelty-free logo.

How to use

Massage a small amount into your hands and apply throughout the hair, then style as usual. Alternatively, apply a little to dry hair to add shine and smooth frizzy ends.

Before you choose

This is a silicone-based serum, so anyone avoiding silicones should choose a different product. It contains fragrance and fragrance allergens, including benzyl salicylate, citronellol, hexyl cinnamal and linalool. US-market product: packaging and label wording may differ from UK versions.

Full ingredients

Cyclopentasiloxane, dimethicone, c12-15 alkyl benzoate, argania spinosa kernel oil, hydrogenated castor oil/sebacic acid copolymer, mauritia flexuosa fruit oil, fragrance/parfum, benzyl salicylate, citronellol, hexyl cinnamal, linalool.

Check your bottle for the formulation supplied.

About the brand

It's a 10

Haircare brand best known for its Miracle range, with moisturising shampoos, conditioners and styling products for smooth, manageable hair.

Shop all It's a 10

Delivery & returns

This item ships from the USA and takes longer to arrive. The standard UK-stock delivery estimates do not apply.

View full delivery information · View our returns policy


Regular price £48
Sale price £48 Regular price
Tax included. Shipping calculated at checkout.
In stock

Good for

Frizz-free hair

Use on

Hair & scalp






It's a 10 Miracle Styling Serum Alcohol Free 118 ml (4 fl oz)
It's a 10Miracle Styling Serum Alcohol Free 118 ml (4 fl oz) It's a 10 Miracle Styling Serum Alcohol Free 118 ml (4 fl oz)

£48

It's a 10 Miracle Styling Serum Alcohol Free 118 ml (4 fl oz)

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