It's a 10

Shampoo

It's a 10 Blow Dry Miracle Glossing Shampoo 295.7 ml (10 fl oz)

295.7 ml (10 fl oz)

It's a 10

Shampoo

It's a 10 Blow Dry Miracle Glossing Shampoo 295.7 ml (10 fl oz)

295.7 ml (10 fl oz)

Ships from the US · arrives in 1–2 weeks. Delivery info

A weightless glossing shampoo with built-in thermal heat protection for blow-drying, labelled no added sulfates.

Product details

Ten jobs in one wash

This shampoo belongs to It's a 10's Blow Dry Miracle range, and the brand lists ten things it aims to do each time you wash. Among them are boosting shine, smoothing the hair shaft, enhancing volume, helping with detangling and helping protect against breakage.

Thought through for coloured and heat-styled hair

The manufacturer states the formula helps protect against colour fading and prolongs colour retention, which is relevant if your hair is dyed. It also cites thermal heat protection, aimed at anyone who styles with a hairdryer after washing.

Formula and bottle

Panthenol, glycerin and sodium PCA appear in the ingredient list alongside plukenetia volubilis seed oil, and the brand states the product is Leaping Bunny certified cruelty-free. The 295.7 ml (10 fl oz) bottle measures about 17.7 x 6.9 x 4.7 cm.

How to use

Apply to wet hair and massage thoroughly into a rich lather over the scalp and lengths. Rinse well.

Before you choose

This is a rinse-off shampoo, not a leave-in heat protection spray. It contains fragrance and the preservatives methylchloroisothiazolinone and methylisothiazolinone, which some people prefer to avoid. US-market product: packaging and label wording may differ from UK versions.

Full ingredients

Water, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium cocoyl glycinate, lauramide dipa, divinyldimethicone/dimethicone copolymer, disodium laureth sulfosuccinate, acrylates copolymer, panthenol, sodium pca, glycerin, glycol distearate, sodium lauryl sulfoacetate, bis-diisopropanolamino-pg-propyl dimethicone/bis-isobutyl peg-14 copolymer, laureth-4, guar hydroxypropyltrimonium chloride, silicone quaternium-16, isostearamidopropyl morpholine lactate, silicone quaternium-22, peg-8 laurate, undeceth-11, butyloctanol, c12-13 pareth-23, c12-13 pareth-3, undeceth-5, polysorbate 20, biosaccharide gum-1, plukenetia volubilis seed oil, citric acid, peg/ppg-18/18 dimethicone, sodium hydroxide, disodium edta, methylchloroisothiazolinone, methylisothiazolinone, fragrance (parfum), linalool.

Check your bottle for the formulation supplied.

About the brand

It's a 10

Haircare brand best known for its Miracle range, with moisturising shampoos, conditioners and styling products for smooth, manageable hair.

Shop all It's a 10

Delivery & returns

This item ships from the USA and takes longer to arrive. The standard UK-stock delivery estimates do not apply.

View full delivery information · View our returns policy


Regular price £40
Sale price £40 Regular price
Tax included. Shipping calculated at checkout.
In stock

Good for

Dry hair

Use on

Hair & scalp






It's a 10 Blow Dry Miracle Glossing Shampoo 295.7 ml (10 fl oz)
It's a 10Blow Dry Miracle Glossing Shampoo 295.7 ml (10 fl oz) It's a 10 Blow Dry Miracle Glossing Shampoo 295.7 ml (10 fl oz)

£40

It's a 10 Blow Dry Miracle Glossing Shampoo 295.7 ml (10 fl oz)

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