Hydrating Face Primer with Vitamin Ee.l.f. Hydrating Face Primer Natural Matte Finish with Vitamin E 13 g (0.47 oz)

A smooth base before foundation

This e.l.f. primer is designed to create an even, smooth surface so make-up goes on more easily and lasts longer. The creamy texture spreads thinly and sets to a natural matte look rather than a shiny one.

Suited to oilier skin types

The brand says the primer works well on combination, oily and acne-prone skin. e.l.f. suggests pairing it with its Flawless Finish Foundation or Camo Concealer for a satin finish that lasts all day.

Formula and size

It has a short ingredient list led by silicones, with grape seed oil and vitamins A, C and E added to help hydrate the skin. The brand states it is vegan and cruelty-free. The pack holds 0.47 oz (about 14 g).

How to use

Smooth a small amount over the face and let it dry before applying make-up.

Before you choose

This primer contains retinyl palmitate, a form of vitamin A. US-market product: packaging and label wording may differ from UK versions.

Full ingredients

Dimethicone, Tridecyl Trimellitate, Dimethicone Crosspolymer, Vitis Vinifera (Grape) Seed Oil, Phenoxyethanol, Caprylyl Glycol, Retinyl Palmitate (VA), Tocopheryl Acetate (VE), Ascorbyl Palmitate (VC), Silica Dimethyl Silylate.

Check your pack for the formulation supplied.

Standard UK delivery: free on all orders. Estimated 2–3 working days after dispatch.

Express UK delivery: estimated 1–2 working days after dispatch. Free on orders over £75.

Please allow up to 2 working days for order processing; orders are often dispatched the next working day. Delivery times are estimates, not guarantees.

View full delivery information · View our returns policy