A moisturising, sulphate-free shampoo for thick hair with keratin, marshmallow root, shea butter and avocado oil, made to smooth strands and tame frizz and flyaways.
Product details
Smoother wash days for dry, thick hair
OUAI made this shampoo to calm dry, thick hair while tackling frizz and smoothing each strand. It also aims to tame flyaways, so hair feels more manageable once it dries. The brand designs its range to keep routines simple and cut styling time.
What each ingredient is there for
According to the brand, marshmallow root helps detangle and stops hair from coiling, shea butter adds hydration and avocado oil coats the hair to help prevent breakage. Keratin rounds out the formula. OUAI states it is free of parabens and phthalates.
Bottle and size
The bottle holds 300 ml (10 fl oz) and is made in the USA. It measures about 6.35 x 13.97 x 6.35 cm and weighs 358.34 g.
How to use
Wet hair thoroughly from roots to ends. Lather a small coin-sized amount in your hands and work it into the roots and wherever hair touches the scalp, then rinse. Squeeze out excess water before following with OUAI Thick Conditioner.
Before you choose
This shampoo is made specifically for thick hair rather than fine hair. Avoid contact with the eyes. The formula contains fragrance. US-market product: packaging and label wording may differ from UK versions.
Full ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, 1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6)
Check your bottle for the formulation supplied.
About the brand
OUAI
Hair and body care brand with shampoos containing keratin and shea butter, plus a whipped body cream in the Melrose Place scent.
Delivery & returns
Standard UK delivery: free on all orders. Estimated 2–3 working days after dispatch.
Express UK delivery: estimated 1–2 working days after dispatch. Free on orders over £75.
Please allow up to 2 working days for order processing; orders are often dispatched the next working day. Delivery times are estimates, not guarantees.
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Good for
Volume
Use on
Hair & scalp
OUAI Thick Shampoo with Keratin and Shea Butter 300 ml (10 fl oz)
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