Visible Whitening
Customers raved about how much brighter their teeth looked, including surface stains from coffee, often within a few days.
Mentioned in 68% of reviewsPleasant Taste
Many customers brought up that the taste is pleasant and not chalky, with a lovely scent and nice foam.
Mentioned in 30% of reviewsFresh Clean Feel
Several reviewers mentioned that it leaves their mouth feeling fresh and teeth feeling slippery clean after brushing.
Mentioned in 23% of reviewsGentle on Teeth
Customers expressed appreciation for a formula that feels gentle, including those with sensitive teeth who often avoid whitening products.
Mentioned in 19% of reviewsCompact Tube Size
It was noted by customers that the tube is small and folds down neatly, though one reviewer expected a bigger size.
Mentioned in 17% of reviewsReviews Highlights:
“i love this toothpaste. genuinely gradually whitens your teeth. i think it took a month to really tell a difference. doesn’t taste bad.” - Emma S.
“First time my daughters teeth are actually getting whiter” - Lenses
“This product really works in whitening up the cheese, especially if you drink a lot of coffee” - Sandra N.