99 products

99 products

Styling: your questions answered

Why should I use a heat protectant?
Heat protectants form a light layer on the hair that helps reduce the drying effect of hot tools. Apply one to damp or dry hair before blow-drying, straightening or curling, combing it through so every section is covered. Keep tools at the lowest temperature that gives the result you want, and let hair dry fully before using irons. It's a simple habit that keeps hair looking smoother and glossier.
Pomade, clay, gel or cream: which styling product should I choose?
Gels give firm hold and a defined, often glossy finish. Pomades offer a polished, slicked look, and water-based versions wash out easily. Clays and pastes give matte texture and a natural, piece-y finish for short styles. Styling creams, like Jack Black's, give soft hold and smooth frizz, which suits longer or curly hair. Start with a small amount, warmed between your hands, and add more as needed.
How do I choose hair accessories that are gentle on hair?
Look for snag-free elastics, scrunchies and claw clips without metal joins, such as Goody's Ouchless range or Kitsch's accessories. Avoid tying hair very tightly in the same spot every day, and vary the position to reduce tension. Silk or satin scrunchies are softer on curls and fine hair. A detangling brush, used from the ends upwards, makes brushing wet hair easier.