Can You Buy Crest Toothpaste in the UK?

Yes — genuine American Crest toothpaste is available to buy in the UK, imported directly from the US. Many Crest formulas and whitening technologies sold in the US, like 3D White Brilliance, aren't sold in UK shops, which is why "Crest toothpaste UK" is such a common search.

Why isn't Crest sold in UK shops?

Crest is Procter & Gamble's US toothpaste brand. In the UK, P&G sells its toothpaste under the Oral-B name instead, so mainstream UK retailers don't stock Crest at all — even though it's one of the best-known toothpaste brands in America.

Where can I buy genuine Crest toothpaste in the UK?

USA in UK imports authentic, US-formula Crest toothpaste and sells it in pounds, with no import charges to pay on delivery. Browse the full range in our Crest & teeth whitening collection.

Is it the same Crest sold in US stores?

Yes. It's the genuine US formula, not a rebranded or reformulated version — the same product you'd find on American shelves.

How does delivery work?

Standard delivery is free on every UK order. Each product page shows where the item ships from and an estimated delivery date: items held in our UK stock usually arrive in 3–5 working days, and items sent from the US usually take 7–14 days. There are no extra import fees to pay on delivery.