Brand credentials and dietary details
The label describes this toothpaste as kosher, halal, gluten-free and dye-free, and notes the brand is a Certified B Corporation that does not test on animals. It contains fluoride in the form of sodium monofluorophosphate.
What is in the tube
Each tube holds 144 g (5.1 oz) of paste, which is enough for plenty of brushing sessions. The foil seal under the cap should be removed before first use.
How to use
Twist off the cap and remove the foil seal. Brush teeth thoroughly, preferably after each meal or at least twice a day. For children aged 2 to 6, use only a pea-sized amount and supervise brushing and rinsing to minimise swallowing. For children under 2, ask a dentist or doctor.
Before you choose
This is a fluoride toothpaste for children and adults aged 2 and over. Keep out of reach of children under 6 years old. If more than is used for brushing is accidentally swallowed, seek medical help or call your poison centre immediately. Do not use if the seal is not intact. US-market product: packaging and label wording may differ from UK versions.
Full ingredients
Active: Sodium monofluorophosphate 0.76% (0.14% w/v fluoride ion).
Inactive: Glycerin, water, calcium carbonate, hydrated silica, benzyl alcohol, sodium lauryl sulfate, carrageenan, natural flavour, citrus limon (lemon) juice, mangifera indica (mango) juice, citrus aurantium dulcis (orange) juice, ananas sativus (pineapple) fruit juice, fragaria ananassa (strawberry) fruit juice.
Check your tube for the formulation supplied.