A powder in place of a paste
This is a dry toothpowder built around bicarbonate of soda, with an effervescent formula. The brand describes it as low abrasion, and it uses peppermint oil, menthol and anethole for its mint taste rather than artificial flavours.
What is in the formula
The listing states it is fluoride-free, suitable for vegans, free from artificial colours, artificial sweeteners, SLS and parabens, and cruelty-free with the Leaping Bunny mark. The brand says one pack gives up to 200 brushings. It is filled by weight, so the powder may settle in transit.
How to use
Put a small amount of powder onto a moistened toothbrush and brush as you normally would, then spit out and rinse your mouth.
Before you choose
This is a fluoride-free toothpowder rather than a paste, so it will feel different from a standard toothpaste. The contents are filled by weight and may settle. US-market product: packaging and label wording may differ from UK versions.
Full ingredients
Sodium bicarbonate (bicarbonate of soda), tartaric acid, sodium methyl cocoyl taurate, dicalcium phosphate dihydrate, calcium carbonate, magnesium carbonate, sea salt, hydrated silica, mentha piperita (peppermint) oil, menthol, anethole, cyamopsis tetragonoloba (guar) gum, commiphora myrrha (myrrh) resin extract.
Check your pack for the formulation supplied.