{"product_id":"lumineux-oral-essentials-whitening-toothpaste-fluoride-free","title":"Lumineux Oral Essentials Whitening Toothpaste Fluoride Free, 106 g (3.8 oz)","description":"\u003ch3\u003eWhitening without peroxide\u003c\/h3\u003e\u003cp\u003eLumineux takes a different route from peroxide-based whiteners, using oils to help break up stains so teeth look smoother, cleaner and brighter. The brand aims it at everyday marks from coffee, tea, wine, green juices and tobacco. The manufacturer states it is dentist formulated, and it is made in the USA.\u003c\/p\u003e\u003ch3\u003eA formula built on unrefined ingredients\u003c\/h3\u003e\u003cp\u003eInstead of preservatives, the paste relies on ingredients the brand describes as pure and unrefined, including French essential oils and organic aloe vera juice. Lumineux describes the formula as certified non-toxic, with no artificial flavours or colours.\u003c\/p\u003e\u003ch3\u003eWhat whitening means here\u003c\/h3\u003e\u003cp\u003eThis is a daily whitening toothpaste that works on surface stains through regular brushing. It is not a bleaching kit, so the change you see will depend on the stains you start with and how consistently you use it.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003ePut a small amount on your toothbrush and brush for two minutes, twice a day.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis paste contains no fluoride, so it may not suit you if you want a fluoride toothpaste. The manufacturer notes that it may cause sensitivity if used incorrectly, so stick to the twice-daily directions. Keep it out of reach of children, and if it is swallowed, seek medical attention immediately. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e","brand":"Lumineux","offers":[{"title":"Default Title","offer_id":60067104981376,"sku":"B01GHFBKKA","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/61ZYNEXglBL._AC_SL1498.jpg?v=1791389123","url":"https:\/\/usainuk.co.uk\/products\/lumineux-oral-essentials-whitening-toothpaste-fluoride-free","provider":"USA in UK","version":"1.0","type":"link"}