{"product_id":"e-l-f-lash-beats-lengthening-mascara-pitch-black-10ml","title":"e.l.f. Lash Beats Lengthening Mascara Pitch Black 10 ml (0.3 fl oz)","description":"\u003ch3\u003eLonger-looking, defined lashes\u003c\/h3\u003e\n\u003cp\u003ee.l.f. designed Lash Beats to make lashes look longer and more defined while keeping the overall effect natural. Fibres in the formula cling to the lashes to add length, and the wand works to separate each one.\u003c\/p\u003e\n\u003ch3\u003eA narrow, flexible brush\u003c\/h3\u003e\n\u003cp\u003eThe brush is slim and flexible, which helps it comb through the lashes and separate them for a defined finish. Start with one coat for an everyday look and add more if you want a bolder effect.\u003c\/p\u003e\n\u003ch3\u003eColour and size\u003c\/h3\u003e\n\u003cp\u003eThis is the Pitch Black shade in a 10 ml tube. e.l.f. states the product is vegan and cruelty-free.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eStarting at the base of the lashes, sweep the wand upwards in a zigzag motion. Add more coats to build the effect you want.\u003c\/p\u003e\n\u003ch3\u003eBefore you choose\u003c\/h3\u003e\n\u003cp\u003eThis is a lengthening formula, so it focuses on length and definition rather than dramatic volume. For external use only. Ingredient details are not available for this listing, so check the pack if you have allergies or sensitivities. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":60063792890240,"sku":"B09XRHFQSJ","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/611_4QfH74L._AC_SL1500_b206ed98-386d-4e64-9209-e28752005c9f.jpg?v=1791370929","url":"https:\/\/usainuk.co.uk\/products\/e-l-f-lash-beats-lengthening-mascara-pitch-black-10ml","provider":"USA in UK","version":"1.0","type":"link"}