{"product_id":"e-l-f-big-mood-mega-volume-lifting-mascara-black-10ml","title":"e.l.f. Big Mood Mega Volume \u0026 Lifting Mascara Black 10 ml (0.3 fl oz)","description":"\u003ch3\u003eVolume and lift in a classic formula\u003c\/h3\u003e\u003cp\u003eBig Mood Mega Volume \u0026amp; Lifting Mascara is the original, non-waterproof version of e.l.f.'s Big Mood line. It plumps and lifts lashes for a false-lash effect and is designed to wear through the day without smudging or flaking. The creamy formula is infused with jojoba wax to help keep lashes curled.\u003c\/p\u003e\u003ch3\u003eAn hourglass brush that separates as it coats\u003c\/h3\u003e\u003cp\u003eThe brush head has an hourglass shape with intertwined bristles, which picks up the right amount of formula and helps divide lashes for definition rather than clumps. One stroke gives a lifted look, and extra coats add drama.\u003c\/p\u003e\u003ch3\u003eShade and size\u003c\/h3\u003e\u003cp\u003eThis listing is Black, in a 10 ml tube. e.l.f. states that the formula is vegan and cruelty-free.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eStart at the lash roots and work upwards in a zigzag motion. Add further coats to build the effect you want.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis is the standard formula rather than the waterproof version, which is sold separately. A full ingredient list was not available for this listing, so contact us before ordering if you need to avoid a particular ingredient. Check the ingredients on the pack if you have allergies or sensitivities. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":60063799312768,"sku":"B0984XHCQB","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/61VgPrQjMtL._AC_SL1500.jpg?v=1791370979","url":"https:\/\/usainuk.co.uk\/products\/e-l-f-big-mood-mega-volume-lifting-mascara-black-10ml","provider":"USA in UK","version":"1.0","type":"link"}