{"product_id":"colgate-sensitive-whitening-max-strength-toothpaste-fresh-mint-6-oz-pa","title":"Colgate Sensitive Whitening Max Strength Toothpaste, Fresh Mint, 170 g (6 oz), Pack of 3","description":"\u003ch3\u003eProtection that builds with regular use\u003c\/h3\u003e\u003cp\u003eColgate describes this formula as building increasing protection against sudden twinges of sensitivity, with the effect developing over continued brushing. It is a whitening toothpaste too, so one tube covers sensitivity care and a brighter-looking smile.\u003c\/p\u003e\u003ch3\u003eWhat is on the label\u003c\/h3\u003e\u003cp\u003ePotassium nitrate is listed at 5% for anti-sensitivity, and sodium fluoride at 0.24% for anticavity protection. The inactive ingredients include hydrated silica, PVM\/MA copolymer and sodium lauryl sulfate.\u003c\/p\u003e\u003ch3\u003eWhat comes in the pack\u003c\/h3\u003e\u003cp\u003eYou receive three 6 oz tubes in the Fresh Mint flavour. Because the manufacturer says the benefit builds with regular use, a multipack helps you keep brushing consistently without running out.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eSqueeze a pea-sized amount onto your toothbrush and brush twice a day for at least two minutes each time, covering all tooth surfaces. Spit out the toothpaste and rinse your mouth with water.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis toothpaste is aimed at people with sensitive teeth and is intended for regular use rather than occasional brushing. For external use only. Do not swallow and keep out of reach of children. Stop use and consult a dentist if irritation occurs.\u003c\/p\u003e\u003cp\u003eUS-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\u003ch3\u003eFull ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eActive:\u003c\/strong\u003e potassium nitrate (5%), sodium fluoride (0.24% (0.14% w\/v fluorine ions)).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInactive:\u003c\/strong\u003e water, hydrated silica, glycerin, sorbitol, PEG-12, PVM\/MA copolymer, sodium lauryl sulfate, flavor, poloxamer 407, trisodium phosphate, sodium hydroxide, cellulose gum, sodium saccharin, xanthan gum, titanium dioxide, FD\u0026amp;C Blue No. 1.\u003c\/p\u003e\u003cp\u003eCheck your tube for the formulation supplied.\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":60067082174848,"sku":"B01LTHYWB0","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/81_1LgdhB6L._AC_SL1500.jpg?v=1791388601","url":"https:\/\/usainuk.co.uk\/products\/colgate-sensitive-whitening-max-strength-toothpaste-fresh-mint-6-oz-pa","provider":"USA in UK","version":"1.0","type":"link"}