{"title":"It's a 10","description":null,"products":[{"product_id":"it-s-a-10-miracle-moisture-shampoo-10-fl-oz-295-7-ml","title":"It's a 10 Miracle Moisture Shampoo 295.7 ml (10 fl oz)","description":"\u003ch3\u003eA creamy everyday shampoo with botanical extracts\u003c\/h3\u003e\u003cp\u003eMiracle Moisture Shampoo brings together cleansers such as sodium cocoyl isethionate with aloe leaf juice and extracts including rooibos, açaí, moringa, pomegranate and ginger root. It also contains amodimethicone, a conditioning silicone. It's a 10 states the shampoo is Leaping Bunny certified and cruelty free.\u003c\/p\u003e\u003ch3\u003eMade for regular washing\u003c\/h3\u003e\u003cp\u003eThe brand describes the formula as hydrating, cuticle smoothing and shine enhancing, with a creamy texture that works up into a moisturising lather. It's a 10 positions it as a lightweight shampoo for everyday use.\u003c\/p\u003e\u003ch3\u003eWhat comes in the bottle\u003c\/h3\u003e\u003cp\u003eThe bottle holds 10 fl oz (295.7 ml) and measures 17.8 x 6.9 x 4.8 cm in its packaging. Each wash uses enough to massage through wet hair before rinsing out.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eMassage into wet hair, then rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThe formula contains fragrance, parabens and methylchloroisothiazolinone and methylisothiazolinone preservatives, so check the list if you avoid any of these. If the shampoo gets into your eyes, rinse thoroughly with water. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\u003ch3\u003eFull ingredients\u003c\/h3\u003e\u003cp\u003eWater (aqua\/eau), sodium cocoyl isethionate, sodium c14-16 olefin sulfonate, acrylates\/aminoacrylates\/c10-30 alkyl peg-20 itaconate copolymer, cocamidopropyl betaine, sodium lauroamphoacetate, acetic acid, aloe barbadensis leaf juice, amodimethicone, aspalathus linearis leaf extract, butylene glycol, c11-15 pareth-7, citric acid, cocamidopropyl dimethylamine, dextrin, disodium edta, euterpe oleracea fruit extract, glycereth-26, glycerin, glycol distearate, glycol stearate, helianthus annuus flower extract, hydrolyzed hibiscus esculentus extract, laureth 9, magnesium chloride, magnesium nitrate, morinda citrifolia fruit extract, moringa oleifera seed extract, fragrance (parfum), peg-10 sunflower glycerides, peg-150 pentaerythrityl tetrastearate, peg-55 propylene glycol oleate, peg 6 caprylic\/capric glycerides, poly(c20-28 olefin), polyquaternium-10, propylene glycol, punica granatum fruit extract, sodium ascorbyl phosphate, sodium chloride, sodium glycolate, sodium hydroxide, sodium lauroyl sarcosinate, sodium sulfate, symphytum officinale leaf extract, tetrasodium edta, trideceth-12, zingiber officinale root extract, chlorphenesin, ethylparaben, methylchloroisothiazolinone, methylisothiazolinone, methylparaben, phenoxyethanol, potassium benzoate, potassium sorbate, sodium benzoate, coumarin, hexyl cinnamal, limonene.\u003c\/p\u003e\u003cp\u003eCheck your bottle for the formulation supplied.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":60063280923008,"sku":"ITA-00022","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/8_ee25dd25-ce55-41e4-a41e-aa0733c7de26.jpg?v=1791365873"},{"product_id":"it-s-a-10-miracle-daily-conditioner-10-fl-oz-295-7-ml","title":"It's a 10 Miracle Daily Conditioner 295.7 ml (10 fl oz)","description":"\u003ch3\u003eA rinse-out conditioner designed not to build up\u003c\/h3\u003e\u003cp\u003eIt's a 10 describes Miracle Daily Conditioner as build-up free, so it can be used every time you wash. The formula includes panthenol, keratin and silk amino acids and sunflower seed extract, along with amodimethicone. The brand states it is Leaping Bunny certified and cruelty free.\u003c\/p\u003e\u003ch3\u003eSoftness, frizz and tangles\u003c\/h3\u003e\u003cp\u003eThe brand aims it at restoring moisture, adding softness and shine, and helping to reduce frizz, with detangling as part of the job. It is meant for every wash, after whichever shampoo you normally use.\u003c\/p\u003e\u003ch3\u003eWhat comes in the bottle\u003c\/h3\u003e\u003cp\u003eThe bottle holds 10 fl oz (295.7 ml). Because it is applied generously through the hair, how long it lasts will depend on your hair length and thickness.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, apply generously throughout the hair. Leave on for 2 to 5 minutes, then rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis is a rinse-out conditioner, not a leave-in spray. It contains fragrance and methylchloroisothiazolinone and methylisothiazolinone preservatives, so check the list if you avoid these. If it gets into your eyes, rinse thoroughly with water. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\u003ch3\u003eFull ingredients\u003c\/h3\u003e\u003cp\u003eWater, cetyl alcohol, dicetyldimonium chloride, cetrimonium chloride, fragrance (parfum), isopropyl palmitate, c15-23 alkane, sorbitol, c13-14 alkane, tetrasodium edta, amodimethicone, citric acid, panthenol, trideceth-12, methylchloroisothiazolinone, methylisothiazolinone, glycerin, butylene glycol, sodium pca, keratin amino acids, helianthus annuus (sunflower) seed extract, silk amino acids, colocasia antiquorum root extract, symphytum officinale leaf extract, hexyl cinnamal.\u003c\/p\u003e\u003cp\u003eCheck your bottle for the formulation supplied.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":60063281021312,"sku":"ITA-00025","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/8_a531ae43-7b24-4b26-82b0-bf7634699173.jpg?v=1791365874"},{"product_id":"it-s-a-10-miracle-styling-serum-alcohol-free-118-ml","title":"It's a 10 Miracle Styling Serum Alcohol Free 118 ml (4 fl oz)","description":"\u003ch3\u003eA serum for before styling or on dry ends\u003c\/h3\u003e\n\u003cp\u003eThis serum can be worked through the hair before styling, or smoothed over dry lengths afterwards to add shine and tidy the ends. That gives it two roles in one bottle: a styling primer and a finishing touch.\u003c\/p\u003e\n\u003ch3\u003eWhat the brand says it does\u003c\/h3\u003e\n\u003cp\u003eIt's a 10 lists ten effects for the serum, including helping to seal the cuticle, nourishing the hair, resisting humidity, helping to lock in styles and creating slip. The formula combines silicones with argan kernel oil and mauritia flexuosa fruit oil.\u003c\/p\u003e\n\u003ch3\u003eSize and credentials\u003c\/h3\u003e\n\u003cp\u003eThe bottle holds 118 ml (4 fl oz) and the boxed product measures about 15.1 x 5 x 3.4 cm. The manufacturer marks it with the Leaping Bunny cruelty-free logo.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage a small amount into your hands and apply throughout the hair, then style as usual. Alternatively, apply a little to dry hair to add shine and smooth frizzy ends.\u003c\/p\u003e\n\u003ch3\u003eBefore you choose\u003c\/h3\u003e\n\u003cp\u003eThis is a silicone-based serum, so anyone avoiding silicones should choose a different product. It contains fragrance and fragrance allergens, including benzyl salicylate, citronellol, hexyl cinnamal and linalool. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\n\u003ch3\u003eFull ingredients\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane, dimethicone, c12-15 alkyl benzoate, argania spinosa kernel oil, hydrogenated castor oil\/sebacic acid copolymer, mauritia flexuosa fruit oil, fragrance\/parfum, benzyl salicylate, citronellol, hexyl cinnamal, linalool.\u003c\/p\u003e\n\u003cp\u003eCheck your bottle for the formulation supplied.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":60063405867392,"sku":"ITA-00026","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/8_8aed12b5-cd18-43c5-9690-2ea492651d3b.jpg?v=1791366695"},{"product_id":"it-s-a-10-silk-express-miracle-silk-conditioner-148-ml","title":"It's a 10 Silk Express Miracle Silk Conditioner 148 ml (5 fl oz)","description":"\u003ch3\u003eA silk-enriched conditioner for after shampooing\u003c\/h3\u003e\n\u003cp\u003eSilk Express conditioner is part of It's a 10's silk range, with hydrolysed silk and hydrolysed collagen in the formula. It is designed to be left on for a few minutes after shampooing, giving the formula time to work through the lengths before rinsing.\u003c\/p\u003e\n\u003ch3\u003eWhat the brand says it does\u003c\/h3\u003e\n\u003cp\u003eIt's a 10 lists ten benefits, including helping to improve elasticity, strengthening hair, adding vibrance, enhancing body and adding shine. The ingredient list also features raspberry seed oil and white mulberry leaf extract.\u003c\/p\u003e\n\u003ch3\u003eSize and credentials\u003c\/h3\u003e\n\u003cp\u003eThe bottle holds 148 ml (5 fl oz), and the boxed product measures about 16 x 5.8 x 5 cm. The manufacturer marks it as Leaping Bunny certified and cruelty free.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply generously throughout the hair. Leave in for 2 to 5 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eBefore you choose\u003c\/h3\u003e\n\u003cp\u003eThis is a rinse-out conditioner, not a leave-in treatment. If it gets into the eyes, rinse thoroughly with water. The formula contains fragrance and the preservatives methylchloroisothiazolinone and methylisothiazolinone, so check the list if you are sensitive to these. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\n\u003ch3\u003eFull ingredients\u003c\/h3\u003e\n\u003cp\u003eWater, glycerin, dimethicone, isopropyl palmitate, cetyl alcohol, behentrimonium chloride, fragrance (parfum), c15-23 alkane, methyl gluceth-20, c13-14 alkane, hydroxyethylcellulose, elaeis guineensis (palm) oil, hydrolyzed collagen, rubus idaeus (raspberry) seed oil, methylchloroisothiazolinone, propylene glycol, methylisothiazolinone, hydrolyzed silk, morus alba leaf extract, limonene, hexyl cinnamal, linalool.\u003c\/p\u003e\n\u003cp\u003eCheck your bottle for the formulation supplied.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":60063405932928,"sku":"ITA-00050","price":37.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/17_1653398b-1f83-477a-9db2-48fca3a66601.jpg?v=1791366697"},{"product_id":"it-s-a-10-blow-dry-miracle-glossing-shampoo-295-7-ml","title":"It's a 10 Blow Dry Miracle Glossing Shampoo 295.7 ml (10 fl oz)","description":"\u003ch3\u003eTen jobs in one wash\u003c\/h3\u003e\u003cp\u003eThis shampoo belongs to It's a 10's Blow Dry Miracle range, and the brand lists ten things it aims to do each time you wash. Among them are boosting shine, smoothing the hair shaft, enhancing volume, helping with detangling and helping protect against breakage.\u003c\/p\u003e\u003ch3\u003eThought through for coloured and heat-styled hair\u003c\/h3\u003e\u003cp\u003eThe manufacturer states the formula helps protect against colour fading and prolongs colour retention, which is relevant if your hair is dyed. It also cites thermal heat protection, aimed at anyone who styles with a hairdryer after washing.\u003c\/p\u003e\u003ch3\u003eFormula and bottle\u003c\/h3\u003e\u003cp\u003ePanthenol, glycerin and sodium PCA appear in the ingredient list alongside plukenetia volubilis seed oil, and the brand states the product is Leaping Bunny certified cruelty-free. The 295.7 ml (10 fl oz) bottle measures about 17.7 x 6.9 x 4.7 cm.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair and massage thoroughly into a rich lather over the scalp and lengths. Rinse well.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis is a rinse-off shampoo, not a leave-in heat protection spray. It contains fragrance and the preservatives methylchloroisothiazolinone and methylisothiazolinone, which some people prefer to avoid. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\u003ch3\u003eFull ingredients\u003c\/h3\u003e\u003cp\u003eWater, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium cocoyl glycinate, lauramide dipa, divinyldimethicone\/dimethicone copolymer, disodium laureth sulfosuccinate, acrylates copolymer, panthenol, sodium pca, glycerin, glycol distearate, sodium lauryl sulfoacetate, bis-diisopropanolamino-pg-propyl dimethicone\/bis-isobutyl peg-14 copolymer, laureth-4, guar hydroxypropyltrimonium chloride, silicone quaternium-16, isostearamidopropyl morpholine lactate, silicone quaternium-22, peg-8 laurate, undeceth-11, butyloctanol, c12-13 pareth-23, c12-13 pareth-3, undeceth-5, polysorbate 20, biosaccharide gum-1, plukenetia volubilis seed oil, citric acid, peg\/ppg-18\/18 dimethicone, sodium hydroxide, disodium edta, methylchloroisothiazolinone, methylisothiazolinone, fragrance (parfum), linalool.\u003c\/p\u003e\u003cp\u003eCheck your bottle for the formulation supplied.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":60063572590976,"sku":"ITA-00128","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/8_2a0ac33b-5f77-4950-8b9e-a58cb2231743.jpg?v=1791368242"}],"url":"https:\/\/usainuk.co.uk\/collections\/its-a-10.oembed","provider":"USA in UK","version":"1.0","type":"link"}