{"title":"As I Am","description":"\u003cp\u003eAs I Am is an American haircare brand made for curly and coily hair. The collection includes Coconut Cowash Cleansing Conditioner, Curl Clarity Shampoo, Leave-In Conditioner, DoubleButter Cream daily moisturiser and Curling Jelly Coil and Curl Definer.\u003c\/p\u003e\u003cp\u003eAs I Am is hard to find in UK high street shops. Compare single tubs with multipacks of cowash, and read the label to build a wash-day routine that suits your curl pattern.\u003c\/p\u003e","products":[{"product_id":"as-i-am-leave-in-conditioner-237ml-8-fl-oz","title":"As I Am Leave-In Conditioner 237 ml (8 fl oz)","description":"\u003ch3\u003eMoisture and detangling between wash and style\u003c\/h3\u003e\u003cp\u003eThis conditioner is made to be the step after cleansing and before styling, helping to soften strands, ease detangling and define your natural curl pattern. Its water base carries coconut and amla extracts alongside green tea, apple, lemon peel, sugar cane and beet root extracts.\u003c\/p\u003e\u003ch3\u003eSets up wash-and-gos, twist-outs and braid-outs\u003c\/h3\u003e\u003cp\u003eUse it after washing to prepare hair for styling, or to refresh curls between washes. As I Am describes the formula as pH-balanced and free from sulphates, silicones, parabens, mineral oil and petrolatum, and says it leaves no build-up.\u003c\/p\u003e\u003ch3\u003eA concentrated 237 ml bottle\u003c\/h3\u003e\u003cp\u003eThe bottle holds 237 ml (8 fl oz). The formula is concentrated, so start with a modest amount and add more only if your hair needs it. Packaging may vary.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eMassage a generous amount into freshly shampooed, towel-dried hair, spreading it evenly from roots to ends without over-applying, as the product is concentrated. Comb through, cover hair with a plastic cap and leave for 15 to 20 minutes. For a deeper treatment, sit under a warm hood dryer or heat cap for 30 minutes. Rinse and style.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis conditioner is designed for curly, coily and kinky textures rather than straight hair. It contains fragrance and limonene. For external use only. Avoid contact with the eyes and keep out of reach of children. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\u003ch3\u003eFull ingredients\u003c\/h3\u003e\u003cp\u003eAqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Phyllanthus emblica (Amla), Cetyl Alcohol, Citric Acid, Phytosterols, Serenoa Serrulata Fruit (Saw Palmetto) Extract, Camellia Sinensis Leaf Extract, Propylene Glycol, Pyrus Malus (Apple) Fruit Extract, Citrus Medica Limonum (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Stalk Extract, Beta Vulgaris (Beet) Root, Behentrimonium Methosulfate, Potassium Sorbate, Fragrance\/Parfum, Limonene.\u003c\/p\u003e\u003cp\u003eCheck your bottle for the formulation supplied.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":60063812223360,"sku":"B0065R18TY","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/41uvA6rGRFL._AC_SL1056.jpg?v=1791371247"},{"product_id":"as-i-am-curl-clarity-shampoo-237ml-8-fl-oz","title":"As I Am Curl Clarity Shampoo 237 ml (8 fl oz)","description":"\u003ch3\u003eA reset wash for curls weighed down by product\u003c\/h3\u003e\u003cp\u003eCurl Clarity is a clarifying shampoo for the times when stylers, creams and everyday grime have built up on the hair and scalp. As I Am designed it to lift that residue without stripping away the hair's natural moisture, so curls are not left rough or hard to manage.\u003c\/p\u003e\u003ch3\u003eFits around your styling routine\u003c\/h3\u003e\u003cp\u003eUse it whenever your usual products stop working as well as they did, then follow with your normal conditioner and stylers. The manufacturer states it is safe for colour-treated hair.\u003c\/p\u003e\u003ch3\u003eBottle and origin\u003c\/h3\u003e\u003cp\u003eThe bottle holds 237 ml (8 fl oz) and is made in the USA. Packaging may vary from the images shown.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWet the hair thoroughly, then gently massage the shampoo into a lather through the hair and scalp. Rinse well and repeat if needed.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis is a clarifying shampoo for removing build-up, not a conditioning co-wash. For external use only. Avoid contact with the eyes, and keep away from naked flames and direct heat sources. No ingredient list was supplied, so check the packaging or contact us before ordering if you need to avoid a particular ingredient. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":60063812419968,"sku":"B0065QZPI0","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/41bF9c_0hlL.jpg?v=1793876529"},{"product_id":"as-i-am-curling-jelly-coil-and-curl-definer-227g-8-oz","title":"As I Am Curling Jelly Coil and Curl Definer 227 g (8 oz)","description":"\u003ch3\u003eDefinition for coils and curls\u003c\/h3\u003e\u003cp\u003eCurling Jelly is a styler for coils and curls that helps keep frizz down while adding body and bounce. As I Am says it is made with natural moisturisers and curl boosters, and it is designed to lock in moisture so coils sit together more evenly.\u003c\/p\u003e\u003ch3\u003eWhat gives it its texture\u003c\/h3\u003e\u003cp\u003eThe jelly is built on water and glycerin, with aloe leaf extract, beet root extract and vitamin E alongside plant-based thickeners such as pectin and xanthan gum. Sucrose and betaine also feature in the formula.\u003c\/p\u003e\u003ch3\u003eA generous 227 g jar\u003c\/h3\u003e\u003cp\u003eThe jar holds 227 g (8 oz), and the product is made by Avlon for the As I Am range.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWork the jelly through damp, detangled hair in sections, then scrunch and shape your coils or curls. Leave to air dry or use a diffuser, and avoid touching until dry.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis is a defining jelly for curly and coily hair rather than a hold gel for sleek styles. No directions were supplied with the listing, so check the label before use. Avoid getting it into the eyes; if contact occurs, flush with water. Keep out of reach of children. The formula contains fragrance, coumarin and limonene. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\u003ch3\u003eFull ingredients\u003c\/h3\u003e\u003cp\u003eAqua\/Water\/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance\/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene.\u003c\/p\u003e\u003cp\u003eCheck your jar for the formulation supplied.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":60063812518272,"sku":"B007IVW5M0","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/51yNGtGZK0L.jpg?v=1793876534"},{"product_id":"as-i-am-doublebutter-cream-daily-moisturiser-227g-8-oz","title":"As I Am DoubleButter Cream Daily Moisturiser 227 g (8 oz)","description":"\u003ch3\u003eMoisture that is meant to be scrunched in\u003c\/h3\u003e\u003cp\u003eDoubleButter Cream is an emollient styling moisturiser that seals moisture into textured strands. Alongside its namesake butters, the formula includes sweet almond oil, coconut oil, castor seed oil and sugar beet root extract. The brand says it is designed to soften hair and make detangling easier without heavy build-up or flaking.\u003c\/p\u003e\u003ch3\u003eBuilt for Type 3 and Type 4 hair\u003c\/h3\u003e\u003cp\u003eIt is aimed at curly, coily and kinky textures, including hair that feels dry, brittle or is transitioning. Use it for everyday moisture, or to set twist-outs, braid-outs and protective styles such as braids and twists. The brand suggests pairing it with the As I Am Leave-In Conditioner.\u003c\/p\u003e\u003ch3\u003eWhat it leaves out\u003c\/h3\u003e\u003cp\u003eThe listing states that the cream is free from sulphates, parabens, mineral oil, silicones and petrolatum, and describes it as Curly Girl Method friendly. It comes in a 227 g (8 oz) jar and is made in the USA.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to damp or dry hair, sparingly or generously depending on how much moisture your hair needs. Rub a little between your palms and scrunch it gently into the hair so curls and coils are not disturbed, distributing from root to tip. It can also be used to set soft twists and twist-outs.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eThis is a rich cream, so very fine hair may prefer a lighter leave-in. The formula contains hydrolysed wheat protein, wheat germ oil, lanolin and beeswax. Avoid getting it in the eyes; if contact occurs, flush with water. Keep out of reach of children. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e\u003ch3\u003eFull ingredients\u003c\/h3\u003e\u003cp\u003eAqua\/Water\/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba\/Beeswax\/Cire d'abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance\/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene.\u003c\/p\u003e\u003cp\u003eCheck your jar for the formulation supplied.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":60063820677504,"sku":"B007IVRASY","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/51XR-jzKWvL._AC_SL1500.jpg?v=1791371303"},{"product_id":"as-i-am-coconut-cowash-cleansing-conditioner-16-oz-pack-of-3","title":"As I Am Coconut Cowash Cleansing Conditioner 454 g (16 oz), Pack of 3","description":"\u003ch3\u003eCleansing and conditioning in one step\u003c\/h3\u003e\u003cp\u003eA co-wash is a conditioner that also cleanses, so hair is washed and conditioned at the same time. As I Am's coconut version is made to lift the residue left by the products you use to comb and care for curls, and it carries a coconut scent.\u003c\/p\u003e\u003ch3\u003eEasier detangling on wash day\u003c\/h3\u003e\u003cp\u003eThe creamy formula is designed to make working through knots easier, which helps on wash days for curly and coily textures. The listing describes it as suitable for all hair types, and it is classed as a deep conditioner.\u003c\/p\u003e\u003ch3\u003eWhat comes in the pack\u003c\/h3\u003e\u003cp\u003eYou receive three jars, each holding 16 fl oz (about 454 g), for roughly 1.36 kg of product in total. The jar format lets you scoop out as much as your hair needs.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to hair, massage through, then rinse out.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eFor external use only; avoid contact with the eyes. Keep away from naked flames and direct heat. No ingredient list was supplied with this listing, so check the label if you need to avoid a particular ingredient. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":60066215395712,"sku":"B009RTW1IO","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/61bEtDkaGeL._SL1500.jpg?v=1791377458"},{"product_id":"as-i-am-dry-itchy-scalp-cowash-16-fl-oz-pack-of-2","title":"As I Am Dry \u0026 Itchy Scalp Cowash 473 ml (16 fl oz), Pack of 2","description":"\u003ch3\u003eA co-wash with tea tree and peppermint\u003c\/h3\u003e\u003cp\u003eThis As I Am cleansing conditioner washes and conditions hair in one step. Its ingredients include peppermint oil, tea tree leaf and menthol alongside aloe leaf juice, with coconut oil, olive fruit oil and ceramide also listed.\u003c\/p\u003e\u003ch3\u003ePart of the Dry \u0026amp; Itchy Scalp line\u003c\/h3\u003e\u003cp\u003eThe product sits in As I Am's Dry \u0026amp; Itchy Scalp range, for people who want their wash routine to take the scalp into account as well as the lengths. It is a cosmetic hair-care product, used in place of a separate shampoo and conditioner, rather than a medicated treatment.\u003c\/p\u003e\u003ch3\u003eWhat comes in the pack\u003c\/h3\u003e\u003cp\u003eYou receive two tubs, each holding 16 fl oz (454 g). The pack measures about 25.1 x 17.9 x 12.6 cm, and the product is made in the USA.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eMassage onto wet hair and scalp in place of shampoo, working it through the lengths. Rinse out thoroughly with water.\u003c\/p\u003e\u003ch3\u003eBefore you choose\u003c\/h3\u003e\u003cp\u003eFor external use only; avoid contact with the eyes. Keep away from naked flames and direct heat. Directions were not supplied with this listing, so follow the label. It contains fragrance and essential oils such as peppermint and tea tree, and the ingredient list supplied was not clear enough to reproduce here, so check the label if you have sensitivities. US-market product: packaging and label wording may differ from UK versions.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":60066215756160,"sku":"B08MBD656H","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9704\/8748\/files\/as-i-am-dry-itchy-scalp-cowash-473-ml-16-fl-oz-pack-of-2-multipack.jpg?v=1791996411"}],"url":"https:\/\/usainuk.co.uk\/collections\/as-i-am.oembed","provider":"USA in UK","version":"1.0","type":"link"}